HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy

HSMAI DC hosts its annual State of the Industry panel on Aug. 19 in Washington, D.C., bringing together experts from Knowland, Amadeus, Kalibri, and Destination DC to guide hoteliers on 2027 budget planning.

HSMAI DC Panel Will Examine the Economic and Commercial Forces Shaping Hotel Strategy

Photo by HSMAI (USA)

WASHINGTON – A panel of experts will convene to help lodging professionals address economic uncertainty when planning 2027 budgets at the annual State of the Industry event Aug. 19  hosted by the Washington, D.C., chapter of the Hospitality Sales and Marketing Association International.

The program at the Hilton Washington DC National Mall The Wharf will feature Jessica Carey, Knowland customer operations vice president; Richard Golinowski, Washington Dulles International Airport vice president and airport manager; Blake Herring, Amadeus head of travel intelligence solutions consultants Americas; Jennifer Hill, Kalibri senior vice president, commercial strategy; and Robin McClain, Destination DC chief marketing officer.

As organizations look toward 2027 budgets and strategic planning, having timely, relevant and expert-driven insights is critical. Our State of the Industry program is your go-to source for current analysis, actionable trends and practical guidance designed specifically for industry professionals navigating what’s next

Jeremy Huvard, Donohoe Hospitality Services vice president of sales and marketing and HSMAI DC chapter president

Registration and a networking reception will begin Aug. 19 at 4 p.m. Early-bird registration through Aug. 10 is $90 for HSMAI members and $115 for nonmembers. Beginning Aug. 11, registration will be $105 for members and $130 for nonmembers. Click HERE to register. Bridge Badge smart badges will help attendees identify shared interests and make more meaningful connections during the event.

Attendees are encouraged to bring a new backpack appropriate for a middle school student. The backpacks will be donated to a school in the DMV.

The State of the Industry will be cosponsored by Hilton Washington DC National Mall The Wharf, Knowland by Cendyn, Amadeus, Kalibri, Dulles International Airport, Destination DC and Bridge Badge.

About HSMAI DC 

HSMAI DC is a chapter of the Hospitality Sales and Marketing Association International, an individual membership organization based in McLean, Virginia, composed of more than 5,000 members worldwide, with 40 chapters in the Americas Region. 

HSMAI is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights and expertise to fuel sales, inspire marketing and optimize revenue through programs, including the Adrian Awards, HSMAI Commercial Strategy Events, revenue optimization conferences and Sales Leader Forum.

Click HERE to join.

About HSMAI

The Hospitality Sales & Marketing Association International (HSMAI) is committed to growing business for hotels and their partners and is the industry's leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals and their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through annual programs such as the Commercial Strategy Conference and Adrian Awards. Founded in 1927, HSMAI is a membership organization comprising more than 5,000 members worldwide, with over 30 chapters in the Americas Region. Connect with HSMAI at hsmai.org.

Media Contact

Ellen Wilson

Managing Director HSMAI Washington DC [email protected]

Sales & Marketing Markets & Performance Revenue Management Budget Management Economic Uncertainty USA & Canada United States Washington

HSMAI is a global organization of sales, marketing, and revenue management professionals representing all segments of the hospitality industry. With a strong focus on education, HSMAI leads the way in identifying and communicating trends in the hospitality industry. Operating as a leading voice for both hospitality and for sales, marketing, and revenue management disciplines, HSMAI connects its members with customers.