Choice Hotels Partnrs with Google to Help Travelers Book Hotels Through AI Mode in Search

Planning a trip should feel exciting — not overwhelming. But for many travelers, finding the right hotel means opening multiple tabs, comparing photos and reviews, and checking rates one by one to find a property that fits the bill. Choice Hotels is partnering with Google to help simplify that experience.

Choice Hotels is excited to be an early partner in hotel booking through AI Mode in Search, a new Google experience designed to help consumers find and book hotels in a conversational, intuitive way. The capability has started rolling out in the U.S., making it easier for travelers to discover Choice Hotels properties as they plan their next trip.

With hotel booking through AI Mode in Search, travelers can describe what they’re looking for in plain English — including location, amenities, travel dates, and anything else that’s important to them for their stay. They’ll then receive a visual list of hotel options, complete with room photos, rates, guest ratings, reviews, and easy-to-read side-by-side comparisons. Additionally, Choice Hotels is participating in a new AI Mode capability that allows travelers to see the cost in Choice Privileges points for members. 

Once they choose the hotel that’s right for them, guests can click on “Continue on Google,” select a room type, and have AI Mode help complete the secure booking via Google Pay.  

For Choice Hotels, the partnership with Google is the company’s latest effort to meet guests wherever and however they choose to plan and book travel. As AI transforms the way consumers discover, compare, and make their travel arrangements, Choice is focused on making sure its properties show up clearly, accurately, and compellingly in emerging AI-powered experiences. 

Travel discovery is evolving rapidly, and Choice Hotels is actively shaping what comes next. By working with Google as an early partner for hotel booking through AI Mode in Search, we’re helping make it easier for travelers to find the right Choice hotel for their trip while positioning our franchisees to compete and win in the age of agentic commerce.

Anna Scozzafava, Chief Data, AI, & Technology Officer at Choice Hotels

The partnership builds on Choice Hotels’ long-standing focus on technology innovation. Choice was the first major hotel company to migrate its entire system infrastructure to the cloud, creating the foundation that enables Choice to adopt and scale new capabilities across the enterprise. Today, the company is using AI across guest-facing experiences, franchisee tools, and associate workflows to help drive demand, improve hotel operations, and deliver more value to hotel owners. 

For guests, it means a more seamless and personalized way to search, compare, and book. For franchisees, it means helping to ensure their hotels remain visible and bookable as travel planning becomes increasingly AI-driven. 

“The future of hospitality technology is about making travel simpler for our guests and driving more value for our hotel owners,” added Scozzafava. “Our partnership with Google on hotel booking through AI Mode in Search advances both of those important goals.”