RG Venture Studio Launches Capstone, Bringing Revenue Optimization to Hotel Event Space

RG Venture Studio (RGVS), a hospitality technology and commercial analytics company, today announced the launch of Capstone, a new event space optimization platform designed to help hotels and venues make faster, more informed decisions about group business.

Hotels have spent decades developing sophisticated approaches to forecasting demand and optimizing guestrooms. Event space, however, has often lacked the same level of forward-looking commercial intelligence.

Capstone was created to help change that.

The platform helps commercial teams forecast demand at the group segment level, understand future guestroom and function-space capacity, evaluate displacement and opportunity cost, and determine the total value of an event opportunity. The goal is simple: help teams understand which business to pursue, what it is worth, and how to price it—while responding to customers quickly.

Event space is highly perishable inventory, yet the industry has historically had limited tools to understand its future demand and true commercial value. The question shouldn’t simply be, ‘Can we accommodate this event?’ It should be, ‘Is this the right business for this space, on these dates, at this price?’ Capstone helps teams answer that question with greater confidence—and do it quickly enough to compete for the business

Timothy Wiersma, Co-Founder, President and CEO of RG Venture Studio

Looking Beyond the Individual Event

Capstone is designed to look beyond the event currently being considered. Accepting one group can affect what a hotel is able to sell across other dates, guestrooms, and function spaces.

Every group booking has a network effect. Committing one set of dates, guestrooms or function spaces can change what the hotel can sell - and what that remaining capacity is worth - across surrounding dates, spaces and room nights. Capstone is designed to evaluate those downstream effects, along with expected demand and opportunity cost, quickly enough to give sales teams deeper insight without slowing their response to the customer

Dan Skodol, Co-Founder and Vice President of Data Science at RG Venture Studio

That combination of deeper commercial intelligence and speed is central to Capstone. Sales teams often need to respond quickly while simultaneously evaluating the broader impact of an opportunity. Capstone is designed to help them do both.

Years in the Making

Capstone was not developed in isolation. Its methodology has been developed, tested and refined over several years with pilot hotels and venues in real-world event environments.

Those pilot engagements allowed the team to test the approach against actual group opportunities and commercial decisions before bringing Capstone to market as a web-based platform.

“We didn’t start with technology and go looking for a problem,” Wiersma said. “We started with real commercial problems and worked alongside hotels and venues to understand them. Capstone represents years of testing, learning and refinement.”

RG Venture Studio was founded in 2025 by Wiersma and Skodol as an evolution of commercial strategy, analytics, and technology work originated within sister company Revenue Generation LLC. RGVS combines hospitality commercial expertise with data science to develop technology around real-world commercial challenges.

A New Approach to Event Space Optimization

Capstone is designed for hotels and venues of varying sizes, from properties with a few meeting rooms to large hotels and conference venues with extensive function space.

“Hotels have become incredibly sophisticated about optimizing guestrooms,” Wiersma said. “We believe event space deserves the same level of commercial intelligence.”

Capstone is available beginning September 24, 2026.

Media Contact

Timothy Wiersma

Co-Founder, President & CEO [email protected] 240-671-7772