Artotel Group and U Stay Group Establish a Strategic Partnership
Artotel now manages four U Stay properties, targeting 50 hotels and 5,000 rooms within three years
Artotel Group now manages four U Stay properties in Jakarta and Bali under its "by ARTOTEL" brand, adding 250 rooms, with U Stay targeting 50 hotels and 5,000 rooms over the next three years.
Erastus Radjimin, Founder & Chief Executive Officer of Artotel Group (right), and Nofel Saleh Hilabi, Founder of U Stay Group (left), at the Hotel Management Agreement (HMA) Signing Ceremony held on Monday, September 7, 2026. — Photo by ARTOTEL Group
Artotel Group and U Stay Group have officially signed a Hotel Management Agreement (HMA) on Monday, September 7, 2026, marking a strategic partnership to strengthen their presence in Indonesia’s hospitality industry. The signing ceremony was attended by Erastus Radjimin, Founder & Chief Executive Officer of Artotel Group, and Nofel Saleh Hilabi, Founder of U Stay Group, who also serves as Deputy Chairman of KADIN Indonesia, Head of the Hotel Division of PHRI’s National Board, and Deputy Chairman of GIPI (Indonesian Tourism Industry Association).
Through this partnership, Artotel Group will manage all four U Stay properties located in Jakarta and Bali. The properties will join Artotel Group’s hotel network under its “by ARTOTEL” brand collection, with the following new names:
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U Stay by ARTOTEL – Mangga Besar
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U Stay by ARTOTEL – Asem Baris
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U Stay Style Batik by ARTOTEL – Jakarta
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U Stay Aqilah Villa by ARTOTEL – Bali
The properties offer modern minimalist guest rooms, along with one to two meeting rooms at each hotel to accommodate business and leisure travelers seeking affordable accommodation in their respective destinations.
The addition of U Stay brings 250 rooms to Artotel Group’s portfolio, further strengthening our presence in the economy segment, which represents significant growth potential in Indonesia. Through this collaboration, we are not only expanding our portfolio but also enhancing our ability to serve the increasingly diverse needs of domestic travelers across Indonesia, whether for business or leisure.
Erastus Radjimin, Founder & Chief Executive Officer of Artotel Group
Our roadmap is clear. Over the next three years, U Stay is targeting the addition of up to 50 hotels, equivalent to approximately 5,000 rooms. Our focus is on investment, acquisition, and ownership of hospitality assets. We aim to build long-term assets in Indonesia and enhance their productivity and economic value through professional management in collaboration with strategic partners such as Artotel Group. Our expansion will be pursued through the acquisition of existing hotels, the acquisition and conversion of promising properties, the revitalization of underperforming hospitality assets, and the development of new properties in destinations with strong economic and tourism prospects. These assets will then be developed through the synergy between U Stay and Artotel Group, leveraging capabilities in operations, branding, distribution, technology, and commercial management.
Nofel Saleh Hilabi, Founder of U Stay Group
Artotel Group remains committed to creating hotel management partnerships that contribute to the growth of Indonesia’s economy and tourism industry, while delivering added value to property owners and guests.
About ARTOTEL Group
Artotel Group is an Indonesian hotel operator and management company integrating four business units: Hotel (Stay), Food & Beverages (Dine), Event Management (Play), and Curated Merchandise (Shop). The Group manages more than 100 hotels with over 10,000 guest rooms across Indonesia, spanning economy, boutique, and luxury properties under brands including ARTOTEL, DAFAM, MAXONE, and ROOMS INC.
Artotel Group is also the strategic partner of Louvre Group in Indonesia, managing and developing international hospitality brands including KYRIAD, GOLDEN TULIP, and ROYAL TULIP.