Aven Hospitality and HTS (Hopper Technology Solutions) bring Cancel for Any Reason to hotel partners globally

Today, HTS (Hopper Technology Solutions), a leading global travel technology platform, launched its Cancel for Any Reason (CFAR) flexible payment solution with Aven Hospitality, which is now accessible to global hoteliers using Aven’s Booking Engine.

Following the partnership announcement earlier this year, the integration is now live, giving Aven Booking Engine customers a turnkey way to offer guests true cancellation flexibility – helping convert more shoppers into bookers and build long-term brand loyalty, with no additional work required from hotel teams to enable or manage the offering.

Flexibility has become table stakes for hotel bookers. In fact, new data from HTS* shows that 87% of travelers rate the ability to cancel a hotel booking as important, and 62% say they would be likely to add a Cancel for Any Reason option if offered at checkout. With this new integration, hotels around the world using Aven’s Booking Engine can meet that demand instantly, without altering existing rates, cancellation policies or tech stacks.

Once enabled through Aven's Booking Engine, CFAR appears as an optional add-on immediately after room selection, providing guests with the option to cancel their stay before check-in and receive up to 100% of their room cost back, for any reason – via the hotel’s website or their confirmation email. HTS handles the entire process automatically: cancelling the reservation in the PMS, refunding the guest to their original payment method, and freeing the room to be resold in real time.

Guests want the ability to choose the level of refundability that fits their trip. When flexibility can be offered seamlessly and delivered in real-time, it builds both loyalty and trust in the brand — which is exactly why Cancel for Any Reason consistently earns a 95% customer satisfaction rating. This integration lets Aven-powered hotels deliver that experience without any operational lift. Colin Whitney, VP of Product, Flexibility at HTS (Hopper Technology Solutions)

Integrating HTS’ Cancel for Any Reason into Aven Hospitality Booking Engine gives our hotel partners a powerful new way to offer guests real flexibility and refundability. As guests face unexpected events that impact their travel plans, the CFAR offering builds trust and loyalty with hoteliers, improves customer satisfaction and drives incremental profit for our hotel partners from their direct channel – with no lift from their teams and no changes to their existing rates. Geoff Fischer, Director of Product Management for Aven’s direct distribution portfolio

CFAR carries a 95% customer satisfaction rating and an 80%+ repeat purchase rate, with 98% of CFAR cancellations handled fully self-serve.

To learn more about HTS’ Cancel for Any Reason for hotels and how it can help drive incremental revenue and guest loyalty, visit https://hts.hopper.com/products/cancel-for-any-reason-for-hotels.

*HTS commissioned survey in partnership with Opinium, nationally representative survey of >1000 recent US travelers