HOSPA appoints Ryan Haynes as Head of Industry Engagement to lead National Hotel Marketing Conference

HOSPA, the Hospitality Professionals Association, has appointed Ryan Haynes to lead the next chapter of the National Hotel Marketing Conference following its recent acquisition of the established industry event.

The role will see Ryan, who joins as Head of Industry Engagement, work alongside HOSPA and the Hotel Marketing Association (HMA) to shape the future direction of the conference, which has been a key meeting point for hotel marketing professionals for more than 20 years.

With two decades of experience across hospitality marketing and PR himself, Ryan has contributed to a range of leading industry events, including the Hotel Marketing Awards, HOSPACE, the International Hotel Technology Forum Europe and the Independent Hotel Show London. He is also the founder and host of the Hoteliers’ Voice podcast and UK Roundtable Roadshow, with HOSPA having worked alongside him as a partner over the past year.

The appointment follows HOSPA’s acquisition of the National Hotel Marketing Conference, which was announced in September, as the association continues to expand its support for hospitality professionals working across the commercial disciplines.

Ryan will lead the programme development for the 2027 conference, which will take place on Thursday 27 May at Hilton at St George’s Park. Over the coming year, HOSPA and the HMA will work with members, delegates and industry partners to understand how the event can continue to evolve and reflect the changing needs of hotel marketing professionals.

There’s a lot to look forward to as we shape the future of hotel marketing through the National Hotel Marketing Conference. The role of marketing is massively evolving, and this provides great opportunity to create a programme that reflects the challenges and opportunities facing professionals today.

We want the conference to be a place where people share ideas and learn from one another, while taking away practical insights that support them in their roles. I’ll bring my certain flair working with HOSPA and the HMA to build on the strong foundations that already exist

Ryan Haynes

Ryan has felt like an extended member of the HOSPA team for some time, having worked closely with us through a number of initiatives over the past year. His experience and energy, combined with his wider understanding of the hospitality landscape make him a natural fit to help us develop the National Hotel Marketing Conference.

The acquisition of the conference provides another opportunity for HOSPA to support the marketing community, complementing the work of the Hotel Marketing Association and creating more opportunities for professionals to connect, share knowledge and learn from one another

Jane Pendlebury, CEO of HOSPA

The National Hotel Marketing Conference 2027 will take place on 27 May 2027 at Hilton at St George’s Park. Further details on the programme and registration will be announced in due course.