WTTC Members Announce $2BN Investment Commitment in Malta, Reflecting Strong Confidence in the Government’s Tourism Vision
WTTC members pledged $2BN in new investment in Malta at the 26th Global Summit in Valletta, as the country posted the highest tourism GDP growth in Europe at 16.8% in 2025.
Photo by WTTC
The World Travel & Tourism Council (WTTC) has announced, on behalf of its Members, a collective commitment of $2BN in new investment in Malta, reflecting strong confidence in the Government’s leadership, its commitment to public-private collaboration, and its long-term vision for sustainable Travel & Tourism growth.
The announcement was made during the WTTC Global Summit in Valletta, bringing together more than 1,000 delegates, including more than 200 of the world’s leading Travel & Tourism CEOs and government leaders.
The commitment underlines the growing confidence of the global private sector in Malta as a destination for investment, at a time when Travel & Tourism continues to play a central role in the country’s economy.
WTTC’s latest Economic Impact Research shows that Travel & Tourism is forecast to contribute US$4.9 billion to Malta’s economy in 2026, representing 16.9% of the country’s GDP and supporting more than one in five jobs across the country.
The latest data also highlights Malta as one of Europe’s strongest tourism performers. In 2025, the country recorded the highest annual increase in Travel & Tourism’s GDP contribution among all European economies, growing by 16.8%, compared with the European average of 2.6%.
International visitor spending has also surged, with Malta registering the highest annual growth in visitor exports among EU economies in 2025 and the second highest across Europe, increasing by 16.1%, compared with 2.4% for the EU and 1.3% for Europe overall. These results underline Malta’s strong competitiveness, resilience and attractiveness as a global Travel & Tourism destination.
The new investment commitment is expected to further strengthen Malta’s Travel & Tourism ecosystem, supporting the development of infrastructure, accommodation, connectivity, experiences and other areas of the visitor economy, while creating new opportunities for economic growth and employment.
It also comes as Malta hosts WTTC’s 26th Global Summit, placing the country at the centre of global conversations on the future of Travel & Tourism and bringing some of the sector’s most influential investors and decision-makers to Valletta.
The Summit, taken place under the theme FUTU[RE]SET, focused on the forces reshaping the sector and the actions needed from governments and businesses to unlock investment, strengthen competitiveness and deliver sustainable long-term growth.
This commitment reflects the confidence our Members have in the Government of Malta and the country’s extraordinary potential. Bringing global investors together in Valletta provides a unique opportunity to translate dialogue into action, and these commitments demonstrate that Malta is firmly on the radar of the international Travel & Tourism investment community.
Investment is fundamental to the future of our sector. By continuing to strengthen infrastructure, connectivity and the visitor experience, Malta can build on its remarkable tourism success while creating lasting economic opportunity for its people.
Manfredi Lefebvre, Chairman, WTTC
This investment commitment is a powerful vote of confidence in Malta’s Government and the country’s future as a leading Travel & Tourism destination. Our Members are putting capital behind their belief in the country’s potential, recognising the strength of its tourism economy and the opportunities that lie ahead.
The Government of Malta has demonstrated real leadership through its commitment to public-private collaboration. Sustained investment in Travel & Tourism supports jobs, drives innovation, strengthens infrastructure and enhances destination competitiveness. By working together, governments and the private sector can unlock the full potential of our sector to deliver lasting economic and social benefits.
Gloria Guevara, President & CEO, WTTC
The investment announcement further reinforces the importance of bringing global industry leaders directly to Malta. With more than 200 CEOs and senior executives from across aviation, hospitality, travel technology, tourism investment, destinations and other areas of the Travel & Tourism ecosystem gathered in Valletta, the Summit provides Malta with a unique platform to showcase its investment proposition to the people shaping the sector’s future.
About WTTC
The World Travel & Tourism Council (WTTC) represents the global Travel & Tourism private sector. Members include 200 CEOs, Chairs and Presidents of the world's leading travel & tourism companies from all geographies covering all industries. For more than 30 years, WTTC has been committed to maximising the inclusive and sustainable growth potential of the Travel & Tourism sector by partnering with governments, destinations, communities, and other stakeholders to drive economic development, create jobs, reduce poverty and foster peace, security, and understanding in our world.