Milan hotel room rates approached all-time high thanks to Grand Prix and Fashion Week
Milan hotels hit second-highest ADR (EUR310.04) and RevPAR (EUR261.17) on record in September 2026, driven by the Italian Grand Prix and Fashion Week, per CoStar preliminary data.
ARLINGTON, Va. – Boosted by the Italian Grand Prix and Fashion Week, Milan’s hotel industry posted its second highest average daily rate (ADR) and revenue per available room (RevPAR) on record, according to preliminary data from CoStar, a leading global provider of commercial real estate data, analytics and news.
September 2026 (year-over-year % change):
Occupancy: 84.2% (+1.6%)
Average daily rate (ADR): EUR310.04 (+7.2%)
Revenue per available room (RevPAR): EUR261.17 (+8.9%)
The only month Milan posted higher ADR and RevPAR was during the Winter Olympic Games in February 2026. The market’s occupancy level was its highest since October 2019.
Milan’s key performance indicators all peaked on the second night of the Italian Grand Prix (Saturday, 5 September): occupancy (95.3%), ADR (EUR444.75) and RevPAR (EUR424.07).
The second highest occupancy (94.7%) was seen on the last day of MICAM Milano (Tuesday, 15 September), which overlapped with the first day of SIMAC. On the same night, ADR and RevPAR reached EUR301.17 and EUR285.21, respectively.
Milan Fashion Week, held from 22-26 September, pushed occupancy to as high as 93.5% on the second night, while ADR (EUR396.59) and RevPAR (EUR358.30) peaked on night four.
Overall, Milan’s occupancy eclipsed 70% on all but two nights during the month.
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Additional Performance Data
CoStar’s world-leading hotel performance sample comprises 95,000 properties and 12.2 million rooms around the globe. Members of the media should refer to the contacts listed below for additional data requests.
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CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
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