ITB Asia Launches ‘ITB Asia Select’ to Expand Regional Engagement Across Asia

ITB Asia is expanding its regional presence with the launch of ITB Asia Select Indonesia, a new trade show platform developed in partnership with the Association of the Indonesian Tours and Travel Agencies (ASITA). The event will take place on 23–24 June 2027 in Jakarta, Indonesia. Building on ITB Asia’s international network and ASITA’s local market expertise, the initiative aims to connect Indonesian travel buyers with international exhibitors and unlock new business opportunities across Asia.

Building on this potential, Messe Berlin Asia Pacific, the organizer of ITB Asia, signed a Memorandum of Understanding (MoU) with ASITA (Association of the Indonesian Tours and Travel Agencies) at ITB Asia 2026 in Singapore. Following the rebranding of Travel Meet Asia Jakarta, the agreement marks a further step in strengthening the partnership and advancing the development of ITB Asia Select Indonesia.

ITB Asia Select marks the next step in Messe Berlin Asia Pacific’s long-term commitment to Asia’s travel industry. As an extension of the ITB Asia brand, the new platform will bring focused B2B travel trade shows to selected high-potential markets across Asia, creating opportunities for international tourism businesses to connect with local and regional partners and access new growth markets.

Indonesia will be the first market in this expansion, reflecting its potential as a source market for international travel. Through ITB Asia Select Indonesia, international exhibitors will have the opportunity to engage directly with Indonesian travel buyers and build valuable business relationships.

“ITB Asia Select represents the next step in how we engage with key travel markets across Asia,” said Darren Seah, Executive Director, Travel & Environment, Messe Berlin Asia Pacific. “Different Asian markets have different opportunities and needs, and strong local partners are essential. By combining the international reach and industry network of ITB with strong local expertise, we can create focused events that respond to the needs of individual markets while connecting them into the wider ITB Asia ecosystem. Singapore will remain our flagship regional marketplace, with ITB Asia Select providing additional touchpoints for the industry across Asia,” he added.

Bringing the ITB network closer to key Asian markets

ITB Asia Select is designed to create more focused B2B trade shows in strategically important travel markets, connecting international tourism suppliers with high-quality local and regional buyers.

Through strong local partnerships, Messe Berlin Asia Pacific can develop trade shows tailored to individual markets while leveraging the international recognition, reach and expertise of the ITB brand.

The approach recognises that Asian travel markets have different characteristics, opportunities and business needs, while creating additional opportunities for exhibitors and buyers within the wider ITB Asia ecosystem.

Travel Meet Asia becomes ITB Asia Select Indonesia

ITB Asia Select Indonesia will be the first event launched under the new platform, following the rebranding of Travel Meet Asia Jakarta. Travel Meet Asia 2026 was developed in partnership with ASITA, combining Messe Berlin Asia Pacific’s international network and event expertise with ASITA’s strong local travel industry network.

The new ITB Asia Select identity strengthens the event’s international positioning and enables it to benefit directly from the recognition and network of the ITB brand, while continuing to focus on connecting the Indonesian travel market with international destinations, tourism suppliers and business partners.

Under the partnership, Messe Berlin Asia Pacific contributes its international sales, marketing, global industry network and international buyer development capabilities, while ASITA contributes its strong Indonesian industry network, local market expertise and engagement with Indonesian travel companies and stakeholders.

Together, the partners will strengthen opportunities for the Indonesian travel industry to connect with international markets and become part of the wider ITB Asia ecosystem.

Strengthening the ITB Asia ecosystem

The launch of ITB Asia Select represents an expansion of ITB Asia’s regional engagement, while ITB Asia in Singapore remains the flagship event of the ITB Asia brand.

As the flagship regional marketplace, ITB Asia Singapore will continue to bring together the global travel industry across Asia. ITB Asia Select complements the Singapore event by creating focused engagement opportunities in selected markets and connecting these local communities back into the wider ITB Asia ecosystem.

Through ITB Asia Select, Messe Berlin Asia Pacific is continuing its long-term investment in Asia’s travel industry, strengthening local partnerships and creating additional opportunities for international and regional travel businesses to connect across the region.

About ITB Asia Select

ITB Asia Select is a regional extension of the ITB Asia brand, bringing ITB’s international network, B2B expertise and global reach closer to selected travel markets across Asia. Developed with strong local partners, the platform creates focused B2B trade shows tailored to individual markets while connecting local and regional travel communities with the wider international tourism industry. ITB Asia Select complements ITB Asia, the flagship regional marketplace, by creating additional touchpoints across Asia.