dailypoint launches free and anonymous AI Readiness Check for hotels

Hotel technology provider dailypoint has launched a free and anonymous AI Readiness Check for hotels. The initiative comes as an analysis of the h2c Global Study 2026 by dailypoint reveals a significant gap between AI adoption in hospitality and the industry's ability to generate measurable business value from this technology.

According to the study, 91% of participating hotel chains already use AI technologies. However, only 13% have achieved a measurable Return on Investment (ROI) from their AI initiatives. Other key findings reveal that 69% of hotels using AI-based solutions still manage or enrich guest preferences manually, while just 19% use AI to extract preferences from guest interactions. Only 42% of the surveyed hotels have a central guest profile database.

If the first challenge faced by AI in hospitality was about adopting the technology, the next one will be about whether hotels have the data foundation to create actual value from it. AI is only as smart as hotel data available, and it cannot resolve fragmented guest profiles or inconsistent information on its own. Soon, the competitive advantage will come from having the data foundation that allows AI to work not from adding another AI tool. Clean, unified guest data from every system and property is what turns this technology into real value.

Michael Toedt, CEO and Founder of dailypoint, the Central Data Platform for Customer Relationship Management (CRM) & Loyalty in hospitality

Relevant guest data are often distributed across multiple systems and touchpoints. Hotels need to consolidate, clean and activate that information in a central guest profile before they can take fully advantage of AI’s full potential. 

With its Central Data Management platform, dailypoint consolidates information from multiple source systems into a central profile, which is continuously cleaned and structured through Data Laundry™. On this foundation, AI can support guest recognition, preference identification, marketing automation, reputation management and personalized communication.

One example is the dailypoint AI Profile Snapshot, which analyses existing guest information and summarizes relevant preferences, history and contextual information for hotel teams.

AI readiness test for hotels

To help hotels assess their AI readiness, dailypoint has developed a free and anonymous online assessment. Through 18 questions covering six key areas, including data foundations, governance, privacy, security, use cases, business culture and marketing, hotels can evaluate how well prepared they are to implement and benefit from AI.

The assessment takes approximately five minutes to complete. Participants immediately receive a score from 0 to 100, an assessment of their current AI readiness level and practical recommendations for the next steps.

dailypoint will attend The Hospitality Show in Miami from November 2 to 4, 2026, where visitors can meet the team at booth 2820. The company will also present its Bridge App as one of ten semi-finalists competing for the HTNG/AHLA TechOvation Award.

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Antonios Schlemmer

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