Otel publishes a free 2027 AI strategy guide for hotels
Otel’s free guide helps hotel teams choose one AI use case, test it for four weeks and build a 2027 AI strategy from evidence.
Otel releases a free guide helping hoteliers select and validate their first AI project within four weeks, targeting GMs and revenue managers planning 2027 budgets.
Photo by Otel AI
DUBLIN - Otel today published The Practical AI Strategy Guide for Hotels: 2027 edition, a free guide to help hotels choose their first AI project and prove its value in four weeks. Otel is an AI layer that sits above the systems a hotel already runs and reads them as one hotel.
The guide is for hoteliers, including general managers and revenue managers, who have been asked to put an AI line in their 2027 budget and aren’t sure where to start. Hotel teams hear about AI every week. What they’re missing is a first step they can defend.
At Otel’s sessions this year, more than 90% of the hoteliers in the room said they use tools such as ChatGPT, Copilot or Claude in their day-to-day work. Fewer than 5% work in a hotel with a defined AI strategy, though more than 95% plan to have one by 2027. That’s a show of hands, not a formal survey, but the pattern held in every session. A 2026 Canary Technologies survey of more than 400 hotel technology decision-makers points the same way: 85% plan to put at least 5% of their IT budget into AI this year.
Inside the guide:
A four-step method: find where the repetitive work is, choose one use case, run a four-week pilot alongside the way your team works today, then decide from the evidence.
Three hard stops that prevent wasted spend: no pilot goes ahead without an internal owner, a traceable data source and a clear measure of success.
Ten ready-to-use templates: practical worksheets to fill in with your team.
I asked a room of 50 general managers who had an AI strategy for 2027. Not a single hand went up, even though everyone in the room uses ChatGPT. So it isn’t a knowledge problem. It’s knowing where to start. Pick one workflow, give it an owner, prove its value in four weeks and keep a person on every decision.
Paul Ryan, CEO and co-founder of Otel
Useful links:
About Otel AI
Otel AI is the AI layer for hotels. It sits on top of the systems a hotel already runs, reads its PMS, RMS, payroll and guest data as one hotel, then hands each team its decisions with the case already made. Nothing goes live without a person’s yes. Nothing migrates, nothing gets replaced, and no system is off-limits. Otel is built alongside the operators who live it every day, advised by the former CTO of Accor, and backed by investors who understand hospitality. It runs on independents and groups across Ireland and the UK, including O’Callaghan Collection, The Johnstown Collection and Fitzpatrick Castle Hotel.
For more information, visit otelai.com.
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