Raffles launches its first e-commerce platform

Raffles Hotels & Resorts is proud to announce The Little Shop by Raffles, the brand's inaugural global e-commerce platform. The name is a deliberate nod to the original boutique at Raffles Singapore, which first opened its doors in the 1940s, welcoming guests into a world of enduring elegance and storied refinement. 

The Little Shop by Raffles is a natural expression of who we have always been as a brand. “For more than a century, Raffles has inspired a sense of discovery and an instinct for the extraordinary. The Little Shop is an invitation to bring that world home through a curated collection of distinctive pieces, created by Raffles and in collaboration with a selection of houses we deeply admire. Each brings its own expression of beauty and craftsmanship, while together capturing the spirit and character of Raffles, offering a new way to experience our world long after a stay has ended

Claudia Kozma Kaplan, Chief Brand Officer

The platform features a bespoke collection developed in collaboration with renowned creative director Jessica Diehl inspired by the elegance and enchanted glamour that have long defined the Raffles experience. The collection translates Raffles’ singular character into an elevated and highly considered wardrobe, including relaxed separates bearing the phrase “The Butler Did It,” a playful wink to the brand’s global campaign and signature phrase; cashmere sweaters and polos adorned with the Raffles crest; and pyjamas and whimsical bucket hats rendered in the brand’s exclusive palm print, all designed to be instantly recognisable and effortlessly worn from one Raffles address to the next. 

The collection expands further into a thoughtful resort edit of kaftans in the Raffles print, and linen tops and tunics cut in a considered colour palette — designed to move gracefully between a terrace breakfast and an afternoon by the pool or to add a touch of elegance to a day of exploration. An athletic dimension completes the offering, with ready-to-wear designed to carry the guest from the gym to the lunch table, or from the tennis court to drinks with friends, rendered in Raffles' signature deep green and white. Across every category, the collection is conceived not as merchandise, but as a wardrobe for a life lived with a sense of refinement and grace - each piece personally introduced with a 'note from the Raffles Butler'. The platform further presents a curated suite of exclusive partnerships with heritage houses and artisan brands united by a shared appreciation for skilled craftsmanship. Spanning fashion, homeware, and travel, the offering includes Frette slippers, Christofle coffee cups, Globe-Trotter carry-on cases, Orlebar Brown swim trunks, Vanessa Sposi swimwear, Amambaih bags, Z Lab sleep masks, Smythson leather goods, and Ginori 1735 tableware. Each piece has been created exclusively for Raffles — among them, Ginori 1735 porcelain dressed in the brand’s palm print, and a Smythson notebook finished in Raffles' deep green — objects that extend the feeling of a stay well beyond departure and settle, quietly and beautifully, into the everyday lives of guests.

Select pieces from the collection will be available for purchase at Le Royal Monceau – Raffles Paris, Raffles London at The OWO, and Raffles Boston. Ahead of the festive gifting season, The Little Shop launches today with shipping available across the United States and by request globally.