Exploring Un-Adulting as Adults Seek to Be Kids Again

"I guess Peter Pan was right

Growing up's a waste of time

So I think I'll fly away

Set a course for brighter days."

Anson Seabra's song Peter Pan Was Right captures a feeling that many adults can relate to. Growing up brings responsibilities, expectations and endless to-do lists. And sometimes, even the most responsible adult lying in bed in the middle of the night dreams of escaping it all.

This desire is finding its way into travel through an emerging concept called Un-Adulting, highlighted in Expedia's Unpack '27. According to this travel trends report, 57% of travellers are likely to book an Un-Adulting trip in 2027, rising to 71% among Gen Z and Millennials. The motivations are straightforward, including the desire for a carefree day (69%), quality time with loved ones (64%), and a genuine break from everyday responsibilities (56%).

From Disneyland and Universal Studios to museums, cruises and resorts, Expedia's recommended Un-Adulting experiences may look very different, but they share the same emotional promise of permission to play.

For hotels, this emerging trend presents interesting opportunities to rethink the guest experience. There are two potential hotel concepts may stand out:

1. The Nostalgia-Inspired Hotel

Hotels could incorporate nostalgic elements that allow guests to reconnect with their childhood memories and carefree years. Think retro arcade games, board games, vintage cinema screenings, childhood-inspired snacks and music from earlier decades. Hotels could even curate themed weekend packages, such as a 1990s-inspired escape featuring classic video games, nostalgic food and a retro party. The appeal includes the opportunity to reconnect with a carefree version of oneself.

2. The Adults-Only Playground Resort

Who says playgrounds are only for children? Hotels and resorts could bring playful experiences into adults-only environments through water activities, adventure courses, pool parties, interactive dining and themed entertainment. Dedicated spaces for games, social activities and spontaneous fun could encourage guests to let loose without feeling self-conscious. The idea is to combine the freedom of an adults-only getaway with the excitement of a playground designed for grown-ups.

Ultimately, Un-Adulting offers an interesting perspective on the future of hospitality. Traditional luxury hospitality often promises to pamper guests, impress them with exclusivity and provide exceptional comfort. Un-Adulting hospitality, on the other hand, promises to free guests, surprise them and encourage them to rediscover the joy of playing.

After all, growing up is inevitable. Growing out of playfulness doesn't have to be.