Miguel Sánchez has been appointed as Market Vice President for EMEA at SiteMinder
SiteMinder, the world’s leading hotel commerce platform, has appointed seasoned travel technology expert Miguel Sánchez as Market Vice President for EMEA. The appointment further strengthens SiteMinder’s leadership across the world’s largest accommodation hub, as the region’s hotels increasingly seek digital technology to respond to sustained travel demand and drive revenue.
Sánchez will lead SiteMinder’s go-to-market strategy and commercial operations across EMEA from the company’s main European office, in Barcelona. He returns to SiteMinder with firsthand knowledge of the business, alongside more than a decade of commercial and operational leadership experience across hospitality and travel technology in Europe, North America and Latin America.
Sánchez most recently served as Chief Commercial Officer at Poncho, an AI-powered embedded finance and insurance platform, where he oversaw commercial strategy across the UK, Spain, Italy, France and Germany. Prior, he founded Camphost, an AI-powered guest engagement and fleet management platform and, earlier in his career, held senior commercial roles at Cendyn, Catalate, RoverPass, Lighthouse and Travel Tripper.
Comprising almost half of SiteMinder’s 53,000-strong global customer base, EMEA is today SiteMinder’s largest and fastest-growing region. Notable hotel customers include Globales, Sercotel and abba Hotels.