Breaking down demand and ADR for the rest of 2009

As we approach the final months of 2009 we will be watching the weekly and monthly performance results very carefully. In particular, from about now (mid-October) through the rest of the year the two most important factors to watch are demand and average daily rate. While it is obvious that the ADR results will follow demand strength, the industry’s response to the rebounding demand or the lack there of, will be a telling signal for next year.