Independent hotels join forces for distinct message

Seven “fiercely independent” resorts, each a brand name on its own, have banded together to form Kindred Resorts & Hotels, a group whose aim is to provide a cohesive voice for independent properties like themselves and to tell the story of what these kinds of resorts represent, according to Gregory Riehle, executive VP of Saddlebrook Holdings. The Kindred slogan is: “Authentic in Spirit, Distinctive in Style.”