The cost of building green

Sustainability isn’t a fashion or trend. It’s not a fad, either. It’s good business, plain and simple—an imperative for hotel operations and development that costs little and generates high premiums and returns. Surprised? Don’t be. As the developers interviewed for this report revealed, upfront costs of LEED-targeted development have gone down significantly during the past decade, complementing the rising eco-consciousness in transient and...