February 18, 2014

The Digital Direction: Hotel Marketing Budgets and a Digital 101 for Hotels Part 1 of a Two-Part Series

The Digital Direction: Part I. This article is Part I of a two-part series analyzing the landscape of digital marketing for hotels and motels in 2014. Part I reviews the fundamentals of digital marketing and why it is vital hotels understand current trends. Part II of this series will further analyze digital marketing, and emphasize the role of earned content in a hotel’s marketing stratetgy.

By Leora Halpern Lanz, Associate Professor of the Practice, Boston University School of Hospitality Administration

United States

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The Digital Direction: Hotel Marketing Budgets and a Digital 101 for Hotels Part 1 of a Two-Part Series

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Sales & Marketing USA & Canada United States

Leora Halpern Lanz

Associate Professor of the Practice, Boston University School of Hospitality Administration

As author of Developing Your Marketing Mindset and Marketing Mindset in Motion, I share how hospitality equals connection and marketing. And if we market with meaning through wellness, sustainability and community, we build more brand loyalty and people are willing to spend more when they know about our offerings. The offerings must be authentic and genuine. Doing good is good for business.

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HVS

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HVS is the world's leading consulting and services organization focused on the hotel, restaurant, shared ownership, gaming, and leisure industries. Established in 1980, the company performs more than 2,000 assignments per year for virtually every major industry participant. HVS principals are regarded as the leading professionals in their respective regions of the globe.

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