Environmental Sustainability in the Hospitality Industry: Best Practices, Guest Participation, and Customer Satisfaction | By

Alexandra Bruns-Smith, Vanessa Choy, Howard Chong Ph.D., and Rohit Verma Ph.D.

Executive Summary: Certain sustainability practices could be considered nearly universal in the lodging industry, based on a study of 100 resorts in the United States. Among the common green practices are water conserving fixtures and linen-reuse programs. A separate survey of 120,000 hotel customers finds that guests are generally willing to participate in sustainability programs, but the presence of green operations still do not override...