Summary of Upscale Hotel Programming in China

The secret to success of the upscale hotel investment in China is to program the most appropriate facilities based on the location, branding and positioning of the property, and not to compete on luxuriousness and scale of facilities.

With the envisaged development pattern of China's hotel industry and the increasing spending power of the travellers, China's upscale hotel market remains potential for future growth and prosperity. Yet the moderation of economic growth makes upscale hotel investment an exciting but uneasy venture in China. This publication provides a brief summary of China's upscale hotel programming, giving hotel operators, investors and owners a clear view...