Industry Update
Opinion Article 9 July 2018

GDPR complaints are on the rise. Are you prepared?

By Michael Toedt, Managing Director at Dailypoint Gmbh

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The GDPR deadline came and went without major shakeups and without the doomsday scenarios that we all were dreading. Is this all there is, or is it the calm before the storm?

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As an indicator of what is to come, let's look at what's been happening outside of the hospitality industry. Regulators in the UK, France, Austria, and across Europe are reporting a sharp increase in data protection complaints and breach notifications since the GDPR came into effect. The majority of these complaints were filed against tech giants like Google and Facebook.

Isabelle Falque-Pierrotin, the head of French data protection regulator, CNIL, told Politico: "The general public is interested about all the transparency obligations, consent and all the new rights."

What does this mean for the hospitality industry? Should hotels be concerned? Only time will tell, however, with maximum fines up to €20m or 4% of a company's global turnover - whichever is higher, hotels must be prepared if complaints come their way.

So how can hotels prepare? First, they must have a proper way to manage all guest data. Since most hotels use multiple different systems that all store guest data in different formats, this can quickly become a burden. One way to simplify the storage of data is to centrally manage all guest data in one system. In this scenario, if a guest requests that his or her data is retrieved, edited, or removed, the hotel can simply fulfill the request at the click of a button.

Centralized data management has further benefits for hotels. It allows them to truly understand their guests and use their data in meaningful ways. Imagine the possibilities when data from a hotel's PMS, POS, WLAN, newsletter system, Outlook, booking engine, channel manager, questionnaires, website etc. are all in one place. The possibilities to personalize marketing, upsell communications and guest services are limitless. Centralized data management transforms data into revenue.

Learn more about how to leverage your hotel's data in the post-GDPR landscape in an all new webinar hosted by Michael Toedt, Managing Partner and CEO at dailypointTM. The webinar will cover:

  • What the new GDPR regulations are
  • What the implications are for hotels
  • Best practices for hotels to handle the requirements
  • How to simplify compliance with all your data in one, centrally managed source
  • Further operational benefits of central data management

The webinar will take place on July 13th at 10am CEST in German and at 11:30am CEST in English. Register now, as space is limited.

Michael Toedt

Operating at the intersection of business and technology, Dr. Michael Toedt helps hoteliers with the software dailypoint™ to use the tremendous increase of data in order to become data-centric. Dr. Michael Toedt has over 25 years of experience in operations, technology and marketing. He is the author of several books – among others the German version “Big Data – Herausforderung und Chance für die Hotellerie (ISBN: 978-3-8751-5305-7) and “Data Revolution – How Big Data Will Change the Way of Doing Business” (ISBN:978-3–7375-1688-4) and his articles are published by journals on a regular basis.

    More from Michael Toedt

    About dailypoint™

    dailypoint™ is a leading #abovePMS solution. With dailypoint™ hotels can graft raw data into an asset, meaning a deep knowledge of each single customer. The patented data cleansing processes in dailypoint™ are the key to combine all important data sources like PMS, e-mail newsletter, hotel website, feedback system, WIFI and many more. dailypoint™ utilizes AI (artificial intelligence) and most modern machine learning algorithms to learn constantly more about the guests. The solution consists of 16 applications (apps) to provide a one-stop experience. Instead of running multiple un-connected systems, dailypoint™ users have everything in one solution.

    What can hoteliers expect? With dailypoint™ hoteliers get control of your data, learn who their customers are, individualize their marketing and guest services, run targeted sales actions, get meaningful insights for decision making and have a Central Data Management (CDM) in place to become GDPR compliant. Summarized, dailypoint™ is the new centre piece for all hoteliers who want to benefit from digitalization.

    dailypoint™ is headquartered in Munich, Germany and has representations in: Singapore, Malaysia, Vietnam, China, Taiwan, Hong Kong, Australia, India, UK, USA and Dubai. Further information: www.dailypoint.com

    Contact
    Michael Toedt
    Managing Partner, CEO
    Send email
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