January 9, 2024

The Hotel Media Review of 2023

The year-in-review of hotel media, what was top of mind and who stole the headlines. The annual review is back, in a year of come-back things have shifted a lot. It is clear that what hoteliers have been reading was back to the usual concerns, trends, OTAs and more. A big thank you to hospitality.today and hospitalitynet.com for providing data on the most read articles on their websites.

By Martin Soler, Partner, Soler & Associates

Photo by Soler & Associates

Note: This article was not produced by AI. The text was typed by hand (soon that will be a USP) except for the section on the bottom that is marked AI Analysis. That also means that the text might not be perfect.

Key Takeaways

OTAs came back with a vengeance, between security issues and AI they managed to be in the headlines more than in many years. Interestingly it was less about how to move avay from OTAs than just news of products and technology related to them.
Business travel should have had its own category, with almost 9% of all articles talking about the return (or lack of) business and corporate travel.
AI stole the show, between ChatGPT and other AI solutions most companies, OTAs and metasearch channels attempted to capitalize on the latest trend.
Guest experience, Ancillary revenue, Design is having a come-back moment.
Covid was avoided like the plague, with no headlines talking about it anymore.
Security is a growing topic, hacks are making it important unfortunately.

Finance