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Opinion Article Development

How IHG Hotels & Resorts is Bringing a Hospitality Boom to the Lonestar State

They say everything’s bigger in Texas, and for IHG Hotels & Resorts (IHG), it just keeps getting bigger. Texas already is a booming state for transplants and travelers alike, with its growing population and diverse range of attractions drawing in hundreds of millions of visitors each year. This surge in tourism has led to an increased demand for guest accommodations, with more than 11,000 hotel rooms set to be built in the state this year alone.

Kevin Schramm
By Kevin Schramm, Senior Vice President, Development, IHG Hotels & Resorts Americas, IHG
Texas, United States

They say everything’s bigger in Texas, and for IHG Hotels & Resorts (IHG), it just keeps getting bigger. Texas already is a booming state for transplants and travelers alike, with its growing population and diverse range of attractions drawing in hundreds of millions of visitors each year. This surge in tourism has led to an increased demand for guest accommodations, with more than 11,000 hotel rooms set to be built in the state this year alone. Economic impact from these new hotels will trickle down into the surrounding community, with guests venturing out to frequent restaurants, bars, shopping locations and attractions.

Seeing the value in the Texas market and coming off the heels of three recent hotel openings in the state – including Atwell Suites Austin Airport, EVEN Hotel Austin Uptown Near The Domain and avid hotel Austin NW - Lakeline, IHG Hotels & Resorts plans to open 13 new properties in Texas in 2024. Properties will open in key cities such as Austin, Fort Worth, Waco and San Antonio, and span seven brands across IHG’s luxury & lifestyle, premium, essentials and suites portfolios.

Why Texas?

IHG has honed in on Texas as it is growing and outpacing the overall U.S. economy, with companies and individuals taking advantage of the lower cost of operations and living. Over the last several years, IHG has seen a notable uptick in revenue across Texas markets including Houston, Dallas, San Antonio and Fort Worth. Across the industry, Texas markets have outperformed growth in business and leisure revenue in comparison to overall markets and continue to steadily climb. In terms of IHG revenue growth in the U.S., Texas markets in aggregate (10 markets out of 165 total) were ranked 42nd in 2019 and have risen nine spots to 33rd in 2023. Influenced by the growth, roughly 17% of IHG’s U.S. development pipeline* of rooms sits within the state.

A Robust Growth Strategy

With abundant growth opportunities around Texas, IHG is ramping up its distribution in the state. As a hub for notable sporting events, concerts, food, entertainment and more, it’s crucial to supply tourists with stays that meet their unique needs. By offering new property openings in priority markets across Texas, under every brand category within its portfolio, IHG is creating space for consumers to take advantage of a property that suits their travel style, budgets and personal preferences.

  • For those making a quick weekend trip, the Essentials portfolio, which consists of Holiday Inn, Holiday Inn Express and avid hotels, provides all the comforts needed for a fun and stress-free weekend. These properties provide the basics done well to get guests on their way with a sound sleep and great breakfast.
  • Our Luxury & Lifestyle portfolio, which consists of Hotel Indigo, InterContinental Hotels & Resorts and Kimpton Hotels & Restaurants, is an excellent option for those looking for a more elevated stay or high-touch celebration.
  • For business professionals looking to decompress after a long day of work travel, Crowne Plaza Hotels & Resorts and Atwell Suites have flexible spaces and amenities for blended travel, and for travelers looking to keep up their fitness routines while on the go, EVEN Hotels offer a vast array of wellness and fitness amenities and programs.

What’s Next for IHG in the Area

As IHG continues to expand its footprint across Texas, guests can expect even more ways to get the most out of their traveling experience with a large variety of stay options suited for any kind of traveler on any kind of vacation. A full list of IHG properties opening in Texas this year can be found below:

New IHG properties opening in Texas in 2024:

  • Luxury & Lifestyle:
    • InterContinental San Antonio Riverwalk – July
    • Kimpton San Antonio – August
    • Hotel Indigo Irving - Las Colinas – October
  • Premium:
    • EVEN Hotel Austin Uptown Near The Domain – Now Open
    • EVEN Hotel Waco – University Area – Now Open
  • Essentials:
    • avid Fort Worth Downtown - Now Open
    • avid Austin NW Lakeline - Now Open
    • Holiday Inn Express Austin Airport East - June
    • Holiday Inn Express Anna - McKinney Area – June
    • Holiday Inn Express Haltom City - Ft. Worth - June
    • Holiday Inn Express Frisco North - Prosper - July
    • Holiday Inn Express Waco Downtown - August
  • Suites:
    • Atwell Suites Austin Airport – Now Open

*Pipeline Rooms

Development USA & Canada United States Texas
Kevin Schramm
Kevin Schramm
Senior Vice President, Development, IHG Hotels & Resorts Americas, IHG

Kevin Schramm is the Senior Vice President of Mainstream Brand Development for IHG Hotels & Resorts. He has responsibility for all development activity for IHG’s Mainstream Brand Portfolio including: Holiday Inn, Holiday Inn Express, Staybridge Suites, Candlewood Suites, avid hotels, and Atwell Suites throughout the United States and Canada.

IHG
Management CompanyFranchise OrganizationBrand OwnerHotel Group

IHG Hotels & Resorts is a global hospitality company, with a purpose to provide True Hospitality for Good. With a family of 19 hotel brands and IHG One Rewards, one of the world's largest hotel loyalty programmes, IHG has over 6,000 open hotels in over 100 countries, and more than 1,900 in the development pipeline.

avid™ hotels
Brand by IHG

The newest mainstream brand from IHG, avid hotels was designed for travelers who want a hotel stay that finally meets their expectations for the type of hospitality they value most – the basics done exceptionally well – at a fair price. To ensure avid hotels meets the needs of today's everyday traveler, a set of fundamental values define all touch points of the brand: taking a new approach to designing everyday travel; appreciating the value...

Atlas Hotels
Brand by IHG

Atlas Hotels is a friendly company which is focused on delivering a fantastic experience for guests at each of the 49 hotels we own and operate in the United Kingdom. We have a reputation for excellence in our field and are the UK's biggest franchisee of the Holiday Inn Express brand with properties in Scotland, England and Wales.

InterContinental
Brand by IHG

InterContinental Hotels & Resorts is the world’s first and largest luxury hotel brand with over 220 hotels spanning 70 countries and representing over 73,350 bedrooms around the world. Founded by Pan American Airways Founder, Juan Trippe in 1946, InterContinental is guided by the belief in the power of travel to expand the mind and connect cultures.

Indigo
Brand by IHG

The Hotel Indigo® brand is a global boutique hotel brand that delivers a refreshing and inviting guest experience that is truly reflective of the local community. From the locally inspired murals to the renewal program where the music, scent, and menu items change throughout the year, each Hotel Indigo hotel delivers a vibrant, engaging and genuine boutique experience that gives guests the confidence to step out and explore the local...

EVEN
Brand by IHG

The EVEN® Hotels brand was launched in 2012 as the hotel industry’s first and only hotel brand created with wellness at its core. EVEN Hotels empowers guests to maintain their wellness routine while on the road by providing options to choose what that means to them. The brand has intentionally designed every aspect of the hotel experience, in every square foot across all properties, with an emphasis on four components: eating well,...

Holiday Inn Express
Brand by IHG

Holiday Inn Express® hotels are a part of the IHG brand family and are the ideal choice for the smart traveler, offering them a great night’s rest while helping them be productive on the go. Fresh, clean, modern and uncomplicated, Holiday Inn Express hotels offer competitive rates for both business and leisure travelers. Guests Stay Smart® at Holiday Inn Express hotels where they enjoy a free hot Express Start® Breakfast Bar, free...

Kimpton
Brand by IHG

San Francisco-based Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, is the original boutique hotel company, which pioneered the concept of unique, distinctive, design-forward hotels in the United States in 1981. Anchored in one-of-a-kind experiences, Kimpton now operates more than 60 hotels and 75 restaurants, bars and lounges across urban locations, resort destinations and up-and-coming markets in...

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