The GINTO Model: Boutique Hotel Substance Meets Scalable Growth
In a hospitality industry where boutique often means niche and scale often means compromise, GINTO Hotels is quietly proving that the two can coexist. On a recent trip to Paris, I had the opportunity to meet with Brice de Puymorin, Julien Kiefer, and Emmanuelle Pochat, the visionary trio behind GINTO, and to experience their philosophy firsthand during a stay at PILGRIM, their bold Left Bank property. What emerged from our conversation was more than a brand story—it was a blueprint for a new kind of urban hospitality: one that preserves the charm and substance of a neighbourhood hotel while delivering a business model designed for growth across Europe.