World Panel
Viewpoint13 August 2020

We’re out of the rut. Now what?

Revenue Optimization

— 11 experts shared their view

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This viewpoint was created by
Scott Dahl, Program Director, Master’s Degree in Hospitality Strategy and Digital Transformation at Les Roches Global Hospitality Education
Diego Fernandez Perez De Ponga
Corporate Director Revenue Management Palladium Hotel Group

The industry needs to face some important challenges, the first one incorporates more technology in our ecosystem, hotels and chains need to have more information on the daily basic decision, but they need to be more disrupted in this area, for example, smart destination software must come to our technology ecosystem.

Secondly, we need to be very open mind about home-based positions because this is going to be disrupted and probably it will change the industry .. imagine you are able to hire a top profile in the industry, but he/she is based in India ... imagine you could be able to hire this person independently where he/she is, or in the opposite way, you are able to work from Spain in the headquarters of the biggest hotel chain in India per example ... this could change the industry if we are smart enough to take advantage of this opportunity.

As a company and having a strategic view we need to adapt our workforce to the new reality because we face some uncertain and difficult moments and we need to readjust our team to this new reality, in addition, we need to be very focused on the next season/year because this 2020 is almost lost and we need to work very hard for the 2021 year,

Finally, in a very tactic perspective, we need to adapt our payment policies to the new reality and be more flexible with clients.

During all this month of pandemic crisis, one of the biggest changes we made, as a revenue management department, was changing the way we forecast adding the client´s nationality and the propensity of cancellation due to the status of the virus in their country of origin, this was a huge change and it helped us a lot in all these moments.

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