LIVE HOTEL PANEL - Scotland - The reality of guest journeys

Tech transformation that delivers and the importance of real hospitality

Scottish hotel GMs discuss AI adoption, digital transformation priorities, and balancing technology with human service delivery.

LIVE HOTEL PANEL - Scotland - The reality of guest journeys

Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd

Recorded live from HOSPA Edinburgh event Next Wave Hospitality: Tech Transformation that delivers, with hotel panel:

  • Mike Baxtor, House of Gods

  • Barry Makin, GM, Cromlix Hotel

  • Lorraine Garvie, Head of Commercial Operations, Crieff Hydro

We get their take on the changes in hospitality and guest experiences, what it will take to stand out and how they’re addressing tech and digital transformation.

We ask

  • How are hospitality perceptions shifting for your business?

  • Where is the role of AI and automation both in operations and guest experience?

  • With IT infrastructure changing quickly, where's your focus?

  • Where's the line of digitalised guest journeys to human?

About Haynes MarComs Haynes MarComs is a hospitality technology marketing and PR strategic consultancy and in the past decade has supported and consulted leading tech companies in PMS, RMS, ePOS, booking engines, Marketing, Hotel Representation, CRM, and AI. Haynes MarComs focuses on commercial objectives to support the KPIs for real growth that actually hit the bottom line.

Author and publisher of Hoteliers' Voice Podcast sharing real insight from hoteliers and hospitality professionals in regular weekly episodes on Spotify, LinkedIN, Apple and other podcast channels

Media Contact

Ryan Haynes

HOST | Director | Lead Consultant [email protected]

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Technology Operations & Strategy Sales & Marketing Guest Experience Digital Transformation Artificial Intelligence Hotel Operations Europe United Kingdom

Having worked in technology and systems for over 20 years, Ryan champions digitalisation and innovation in hospitality to bring exceptional experiences to travellers and efficient operations for businesses supporting staff to excel. An advisor on marcomms strategies, growth and industry engagement, he hosts the Hotelier's Voice podcast and a host and moderator for numerous events including IHTF Europe, IHS London, HOSPACE.

Connect with your peers in hospitality through Hoteliers' Voice and our interactive discussion events. Haynes MarComs is an industry expert in technology, systems, and innovation across hospitality and accommodation. Supporting hoteliers with insightful content and meaningful connection, Haynes also advises suppliers with strategic marcomms to achieve growth and resonate with hospitality buyers.