Where experience and revenue collide
How to build guest experience and tap into events in a large countryside resort - identifying opportunity for operational efficiency and revenue optimisation
A podcast episode covering countryside resort strategy, including event management, AI-driven guest messaging, upselling best practices, and spa revenue capture for UK country house hotels.
Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd
In this episode we look at how to build experience and tap into events in a large countryside resort - identifying opportunity for operational efficiency and revenue optimisations.
Paul Wells from Studio Moren kicks us off by discussing the evolution of UK resort development. We examine how country house hotels are rethinking their extensive grounds to function more like modern resorts, touching on the key opportunities of space utilization and the complex realities of navigating planning permissions - while securing more high-value revenue.
Next, Geraldine Brennan from Oracle provides a deep dive into managing weddings, parties, and conferences in a countryside setting. Geraldine shares the latest industry wedding trends and explains how hotels can master event management on large resorts through streamlined communications, efficient processes, and mobile accessibility. We also look at how leveraging the right technology can eliminate administrative errors by reducing double-entry and fragmented management.
The conversation then shifts to the guest experience, with Prem Jethwa-Odedra from Biteluxe exploring how AI-led messaging can treat every guest like a VIP. We discuss actionable goals for introducing these tools and analyze the commercial impact of AI-driven guest engagement. Finally, Renato Machado from Upsell Guru shares expert advice on tapping into additional revenue streams, covering high-converting packages and the best practices for managing upsell products.
The episode concludes with hoteliers sharing real-world insights on overcoming spa management challenges to successfully capture extra spend.
About Hoteliers' Voice
Hoteliers’ Voice is a podcast and event series offering a rare, "behind-the-curtain" look at the hospitality industry, featuring candid conversations with leaders from world-class brands like Radisson, Virgin Hotels, Red Carnation Hotels, and management keeping operations ticking to deliver exceptional guest experiences.
Hosted by Ryan Haynes. The podcast explores innovation and managing the delicate balance between cutting-edge technology and authentic human service. With interviews of General Managers and department heads, it provides practical insights into how tools like AI, PMS, and social media can empower staff to deliver exceptional experiences, as well as adapting processes to new approaches. It is an essential resource for professionals seeking peer-led strategies to elevate modern guest-centric hospitality.
Media Contact
Ryan Haynes
HOST | Director | Lead Consultant [email protected]