How Supercity Aparthotels chose the PMS
Philip Houghton, Managing Director of SuperCity Aparthotels explains the process to select the right systems partner and the people he turned to for advice
SuperCity Aparthotels MD Philip Houghton discusses the brand's move to Oracle Opera Cloud PMS to support UK expansion, alongside Oracle's David Hayward on digital transformation for independent hotels.
Photo by Hoteliers' Voice Podcast/ Haynes MarComs Ltd
In this episode, we explore the critical intersection of digital transformation and operational scaling in the hospitality sector. We are joined by the Roundtable Roadshow Platinum Sponsor, Oracle, represented by David Hayward, who shares insights into the current landscape of the independent hotel market and why it’s time for hoteliers to rethink their technology stack.
We also feature an exclusive case study with Philip Houghton, Managing Director of SuperCity Aparthotels - the recent winners of the 'Best Operator (51-200 units)' award at the 2026 Serviced Apartment Awards. Philip discusses SuperCity’s journey from its first property in 2009 to its current rapid expansion across the UK, and how their recent move to Opera Cloud PMS is empowering their formidable brand growth.
Key discussion points include:
Digital Transformation: David Hayward breaks down the primary drivers of digital change, how to succeed in your transformation journey, and clears up common misconceptions about Oracle.
Case Study Strategy: Philip Houghton details the strategic imperatives behind SuperCity’s recent PMS upgrade, the partner selection process, and the tangible commercial and staff benefits observed since deployment.
Tech for Growth: Advice for hotels looking to modernize their systems and guidance on "future-proofing" your tech to drive revenue and outperform your competitor set.
About Hoteliers' Voice
Hoteliers’ Voice is a podcast and event series offering a rare, "behind-the-curtain" look at the hospitality industry, featuring candid conversations with leaders from world-class brands like Radisson, Virgin Hotels, Red Carnation Hotels, and management keeping operations ticking to deliver exceptional guest experiences.
Hosted by Ryan Haynes. The podcast explores innovation and managing the delicate balance between cutting-edge technology and authentic human service. With interviews of General Managers and department heads, it provides practical insights into how tools like AI, PMS, and social media can empower staff to deliver exceptional experiences, as well as adapting processes to new approaches. It is an essential resource for professionals seeking peer-led strategies to elevate modern guest-centric hospitality.
Media Contact
Ryan Haynes
HOST | Director | Lead Consultant [email protected]