Cendyn CRM

Cendyn CRM is a next generation CRM and CDP platform that empowers hoteliers to build stronger relationships with their guests while driving profitable revenue. Take control of your guest database, fuel personalized interactions, and boost direct bookings.

Unified Guest Profile & CDP

Cendyn CRM focuses on data-driven insights, calculating guest lifetime value transparently, and seamlessly integrating guest data from multiple sources to provide a single source of truth. With 200+ integrations, it empowers you to control your data and deliver exceptional customer experiences. Say goodbye to developer dependencies and hello to lasting guest connections.

Marketing Automation

Cendyn CRM redefines guest engagement via seamless two-way communication through email, SMS, WhatsApp, and social media. With our Journey Builder, effortlessly enhance the entire guest journey from pre- to post-stay, streamline processes, and boost direct reservations. Unlock audience incentives with Booking Engine Coupons, create captivating, high-conversion Landing Pages, and simplify campaign management.


Revolutionize your segmentation capabilities with Audience Builder. Precisely refine your data for engaged, personalized messaging. Customize audience segments using diverse criteria, keeping data current in real time. Tailor messages using dynamic content for remarkable conversion boosts and employ geolocation targeting to ensure timely interactions. Easily craft personalized customer journeys with 200+ filters and customizable events.

Dashboards and KPIs

Our KPI Manager, Custom Dashboards, and Cross-portfolio Reporting empower you to take control of your ROI. Gain real-time insights into user and customer activities across your marketing efforts. Integrated seamlessly with essential hotel technologies, Cendyn CRM offers accurate, centralized data, enabling you to monitor bookings, revenue, guest histories, and commissions saved.

Sales CRM

Effortlessly oversee your deal opportunities with precision using our cutting-edge sales CRM solution, designed specifically to cater to the distinct requirements of agencies and MICE (Meetings, Incentives, Conferences, and Exhibitions) professionals. Elevate your sales processes, enhance productivity, and accelerate deal closures with the power of Cendyn CRM.

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