Market Metrix Announces First Quarter 2007 Hospitality Index Results
Hotels, Airlines at Opposite Ends of Satisfaction Scale: Hotels Highest, Airlines Lowest in 4 Years
SAN RAFAEL, Calif., Market Metrix, LLC, the leading provider of customer and employee feedback and performance tools for the hospitality industry, today announced results of the Market Metrix Hospitality Index(TM) (MMHI) for the first quarter of 2007. While hotel guest satisfaction climbed to near record levels, airline passenger satisfaction tumbled to its lowest level in years. Rental car scores were stable.
Overall, Walt Disney World Resorts, JetBlue Airways and Enterprise Rent-a-Car ranked number one in hotel, airline and rental car industry customer satisfaction, respectively.
Satisfaction for the hotel industry reached its highest level in 3 years. According to Dr. Jonathan Barsky, who directs research activities at Market Metrix, "Strong RevPar growth for the first three months of 2007 and investments in staffing, services and amenities, made a positive impact on the guest experience in all hotel segments except Luxury, where satisfaction slumped to its lowest level in years." Upscale hotels saw the biggest improvement with Crowne Plaza up nearly 5 points compared to the last quarter of 2006.
Airline passenger satisfaction dropped to its lowest level in 4 years with JetBlue Airways and Midwest Airlines showing the biggest declines. Scores for Loyalty Emotions(TM) (e.g., feeling welcome) among airline passengers also reached near-record lows. Loyalty Emotions(TM) evaluate critical elements of a passenger's emotional experience and are fundamental components of customer satisfaction and loyalty.
According to Dr. Barsky, "The drop in passenger satisfaction reveals unprecedented angst among passengers which has been caused, in part, by disenchanted employees, increasing fuel costs, bankruptcy, and new record levels of lost, delayed, and damaged luggage."
Market Metrix Hospitality Index 2007 Winners (1st Quarter YTD)
WINNER SEGMENT
Hotels
Ritz-Carlton 88.3 Luxury
Walt Disney World Resorts 89.9 Upper Upscale
Homewood Suites 88.7 Upscale
Holiday Inn Select 81.5 Midscale w/F&B
Hampton Inns & Suites 85.7 Midscale w/o F&B
Microtel Inns & Suites 83.5 Economy
Casinos
Bellagio 91.5 Upscale Casino
Rio 87.0 Casino
Web Sites
W Hotels 86.0 Hotel Brand Web Site
Hotwire.com 76.8 Hotel Travel Web Site
Airlines
JetBlue 85.9 AIRLINE
Car Rentals
Enterprise 84.1 CAR RENTAL
Timeshare Accommodations
Disney Vacation Club 91.1 Timeshare Accommodations