Redefining Luxury | Luxury badges don’t mean a thing to Gen Y | scenarioDNA inc.

Luxury badges don’t mean a thing to Gen Y. Their appetite for the next best thing is voracious. Unlike, baby boomers who could cozy up to a luxury brand, Gen Yers don’t want to stay on the same topic. Technology allows them to hunt and gather information making them less likely to stay true to a name—unless the product behind the name captivates them.