PricewaterhouseCoopers' Forecasts Persistent Hotel Seller's Market | btnonline.com
Hotel revenue per available room and average daily rate growth will flatten in 2008, but travel buyers should expect at least another few years of a hotel seller's market, according to PricewaterhouseCoopers' 2007 U.S. Lodging Industry Report and Forecast. The forecast, which has a historical accuracy record of within a few tenths of a percentage point, indicated that average daily rates would increase by 5.