The Future Of The Hotel Industry | Amadeus Reports
Next month, next year, next decade - a blueprint for the future of the hotel industry | Closing the gap between dreams and reality
“It doesn’t do as much as we can dream. I don’t know if we’ll ever solve that one . . .” This is what one hotel senior executive recently told us when we asked how technology was constraining his business today. We would love to speak to that executive a few years from now and hear that his technology platform does everything he could dream of. That’s our aim and this report is a step towards closing the gap between dreams and reality.
“It doesn’t do as much as we can dream. I don’t know if we’ll ever solve that one . . .”
This is what one hotel senior executive recently told us when we asked how technology was constraining his business today.
We would love to speak to that executive a few years from now and hear that his technology platform does everything he could dream of. That’s our aim and this report is a step towards closing the gap between dreams and reality.
As part of our ongoing quest to ensure we deliver future-proof technology, we commissioned research with Inspire Resources in the second half of 2007 to find out exactly what the industry was dreaming about. They scoured the globe and asked a selection of the hotel industry’s top executives, consultants and academics what they think is driving the hotel industry over the short, medium and longterm. By understanding these drivers we aim to deliver technology that will enable our customers to achieve their objectives. And to shape the future of hotel technology.
Partnership is fundamental to the way Amadeus does business so we also want to share this research. We hope you will find in it some interesting, surprising, and maybe reassuring insights into the future of our industry. It would give us enormous satisfaction to find that these insights had played an active role in helping you to create the future of our industry.
Happy reading...