A Sustained Activity In May For The French Hotel Industry | May 2008 | MKG Reports

• After 2 mitigate months in March and April, the French hotel industry ties up again with high growth rate experienced early this year. With an improving occupancy rate (+2.7 pts), price policy’s efficiency (average rate increase 5.7%) leads to a growth in RevPAR of 9.8%.
• Particularly, French bank holiday weekends 1st and 8th may, associated with the Pentecost, have been most favourable to the hotel industry, with an average increase in RevPAR over 20% compared to the results recorded during last year’s prolonged weekend of may 2007.
• The small drop in activity experienced in March and April does not impede the growth performances for the beginning of the year 2008: +7.1% at the end of May, as forecasted by MKG Hospitality earlier in the year.

Methodology
Created in 1985 by Georges Panayotis, MKG Consulting is the European leader in consulting for the hotel, tourism and restaurant sector and has the largest hotel database in the world outside the United States, with good representation of all hotel segments. The monthly observatory of MKG Consulting’s Database is based on a sample of 10,000 corporate chain hotels, accounting for 1,000,000 rooms.

Since September 2004, MKG Consulting’s Database offers Hotelcompset.com, a program that makes it possible to monitor activity indicators hotel by hotel on a daily basis. This program includes 1,500 hotels and 125,000 rooms in France making it the largest daily statistics observatory in Europe.