What Credit Crunch? More Luxury for New Money | European Rising Stars and Established Markets

This article investigates how luxury is currently perceived, the main drivers for demand for luxury accomodation, the current and future supply of luxury hotels, and the leading luxury brands in Europe. We conclude by analyzing performance levels and future supply of luxury hotels in five key cities - London Paris Munich Milan and Barcelona - and offering a view on the impact the global economy may have on the sector.