French Hotel Industry Performances | March 2009
The market performance of the French hotel industry remained gloomy in march. Paris and the French Riviera are the most severely hit. In the Regions (outside Paris & Riviera), the drop of activity was not so drastic. However occupancy rates remained low (below 55% in 3-star and 4-star categories). Still some regional metropolis did well (Lille, Strasbourg, Lyon, Rennes, Nantes and Nancy) and benefited from increased Room revenues.
On the French hotel market the decreasing trend in market performance was confirmed in March 2009. Due to the economic crisis, companies are cutting costs by reducing business travels and related expenses. The 3-star and 4-star hotels are particularly affected by these measures.
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