STR posts Canada results for week ending 6 June 2009

The Canadian hotel industry posted decreases in all three key performance measurements during the week of 31 May-6 June, according to data from STR. In year-over-year measurements, the industry’s occupancy fell 12.8 percent to end the week at 64.8 percent. Average daily rate dropped 14.8 percent to finish the week at CAD$130.18. Revenue per available room for the week decreased 25.8 percent to finish at CAD$84.30.

The Canadian hotel industry posted decreases in all three key performance measurements during the week of 31 May-6 June, according to data from STR.

In year-over-year measurements, the industry’s occupancy fell 12.8 percent to end the week at 64.8 percent. Average daily rate dropped 14.8 percent to finish the week at CAD$130.18. Revenue per available room for the week decreased 25.8 percent to finish at CAD$84.30.

Prince Edward Island led the provinces with the highest increases in occupancy, ADR and RevPAR for the week. It increased 20.6 percent in occupancy to 63.3 percent, 13.4 percent in ADR to CAD$114.79 and 36.8 percent in RevPAR to CAD$72.72.

British Columbia reported the largest decrease in occupancy, which was down 20.9 percent to 63.1 percent. Quebec (-15.5 percent to 65.5 percent) and Alberta (-15.2 percent to 60.4 percent) also reported occupancy decreases of more than 15 percent.

Other than Prince Edward Island, two other markets reported ADR increases: Saskatchewan (+7.0 percent to CAD$121.51) and Manitoba (+2.8 percent to CAD$110.72). Quebec reported the largest ADR decrease, falling 30.6 percent to CAD$143.12.

Saskatchewan was the only other province, besides Prince Edward Island, to report a RevPAR increase, rising 2.2 percent to CAD$95.56. Four provinces reported RevPAR decreases of more than 20 percent: Quebec (-41.4 percent to CAD$93.72); British Columbia (-30.8 percent to CAD$88.04); Alberta (-26.8 percent to CAD$82.73); and Ontario (-20.5 percent to CAD$80.04).

About STR & STR Global: For more than 20 years, Smith Travel Research has been the recognized leader for lodging industry benchmarking and research. Smith Travel Research and STR Global offer monthly, weekly, and daily STAR benchmarking reports to more than 37,000 hotel clients, representing nearly 5 million rooms worldwide. STR is headquartered in Hendersonville, Tennessee, and STR Global is based in London. For more information, visit or .

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