STR: U.S. Summer 2010 reveals strong performance gains
The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR. Overall, summer occupancy rose 6.8 percent to 65.6 percent, average daily rate increased 1.3 percent to US$98.76 percent, and revenue per available room was up 8.2 percent to US$64.78. The summer season comprises June, July and August.
The U.S. hotel industry reported increases in all three key performance metrics during summer 2010, according to data from STR.
Overall, summer occupancy rose 6.8 percent to 65.6 percent, average daily rate increased 1.3 percent to US$98.76 percent, and revenue per available room was up 8.2 percent to US$64.78. The summer season comprises June, July and August.
Demand rose 8.8 percent to 293,077,058 rooms sold, the highest summer room demand since STR started tracking hotel performance during 1987.
“The industry achieved an all-time high for absolute room demand during the June-to-August time period, which was a welcomed surprise,” said Chad Church, director of special services at STR.
In summer weekly performance, 13 of 14 weeks reported positive RevPAR year-over-year percent change, hampered only by a shift in Memorial Day in late May/early June that drove the comparison week down 1.2 percent, Church noted.
July reported the largest occupancy increase among the three months, rising 7.0 percent to 67.9 percent. July also experienced the largest RevPAR growth, up 8.5 percent to US$67.35. August reported the largest ADR increase, rising 1.5 percent to US$98.69.
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.