STR reports US hotel performance for week ending 1 January 2011
The U.S. hotel industry reported single-digit increases in all three key performance metrics during the week of 26 December 2010-1 January 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 4.2 percent to 47.4 percent, average daily rate was up 2.3 percent to US$102.76, and revenue per available room finished the week up 6.6 percent to US$48.75.
Among the Top 25 Markets, Denver, Colorado, experienced the largest occupancy increase, rising 16.0 percent to 42.2 percent, followed by Detroit, Michigan, with a 15.2-percent increase to 42.9 percent. St. Louis, Missouri-Illinois, posted the only double-digit occupancy decrease, falling 10.7 percent to 38.1 percent.
San Francisco/San Mateo, California, reported the only double-digit ADR increase, rising 11.6 percent to US$122.60. Three markets experienced ADR decreases of more than 5 percent: Dallas, Texas (-7.0 percent to US$67.83); Tampa-St. Petersburg, Florida (-5.3 percent to US$84.11); and New Orleans, Louisiana (-5.1 percent to US$116.75).
Three markets achieved RevPAR increases of more than 15 percent: Denver (+21.6 percent to US$31.89); Anaheim-Santa Ana, California (+16.8 percent to US$80.88); and Detroit (+15.9 percent to US$29.22).
About CoStar Group, Inc.
CoStar Group (NASDAQ: CSGP) is a global leader in commercial real estate information, analytics, online marketplaces, and 3D digital twin technology. Founded in 1986, CoStar Group is dedicated to digitizing the world’s real estate, empowering all people to discover properties, insights, and connections that improve their businesses and lives.
CoStar Group’s major brands include CoStar, a leading global provider of commercial real estate data, analytics, and news; LoopNet, the most trafficked commercial real estate marketplace; Apartments.com, the leading platform for apartment rentals; Homes.com, the fastest-growing residential real estate marketplace; and Domain, one of Australia’s leading property marketplaces. CoStar Group’s industry-leading brands also include Matterport, a leading spatial data company whose platform turns buildings into data to make every space more valuable and accessible; STR, a global leader in hospitality data and benchmarking; Ten-X, an online platform for commercial real estate auctions and negotiated bids; and OnTheMarket, a leading residential property portal in the United Kingdom.
CoStar Group’s websites attracted over 139 million average monthly unique visitors in the fourth quarter of 2025, serving clients around the world. Headquartered in Arlington, Virginia, CoStar Group is committed to transforming the real estate industry through innovative technology and comprehensive market intelligence. From time to time, we plan to utilize our corporate website as a channel of distribution for material company information. For more information, visit CoStarGroup.com.