STR: US hotel performance week ending 26 Feb. 2011
The U.S. hotel industry reported increases in all three key performance metrics during the week of 20-26 February 2011, according to data from STR. In year-over-year comparisons, occupancy increased 8.4 percent to 59.9 percent, average daily rate was up 3.4 percent to US$99.38, and revenue per available room finished the week up 12.1 percent to US$59.54.
The U.S. hotel industry reported increases in all three key performance metrics during the week of 20-26 February 2011, according to data from STR.
In year-over-year comparisons, occupancy increased 8.4 percent to 59.9 percent, average daily rate was up 3.4 percent to US$99.38, and revenue per available room finished the week up 12.1 percent to US$59.54.
"Orlando led the Top 25 Markets this week with a RevPAR increase of 54.3 percent," said Chad Church, director of special services at STR. "The gains in both occupancy and ADR were driven by a strong week of convention activity and the President's Day holiday. Other regional events, such as the Daytona 500 and the space shuttle launch, may have driven additional leisure demand to the market."
Orlando, Florida, experienced the largest increases in all three key performance metrics among the Top 25 Markets. The market
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