South Korea - a 2013 market snapshot and the outlook for 2014 and beyond
Soaring land prices (especially in Seoul) and low profitability in hotel operations have historically restrained developer interest in top-tier hotel development. However, the strong hotel market performance in 2011 and 2012, thanks to the huge influx of Japanese travellers, stimulated local developers to speculate on hotel development, in particular on business oriented and limited service/budget hotel products.