Press Releases

Sofitel launches on TikTok with a fresh take on luxury hotel life in a new video-first campaign, ‘Sofitel Encounters’

Pioneer of French luxury hospitality, Sofitel is redefining storytelling with Sofitel Encounters — an innovative video series that takes audiences through a unique blend of elegance, humour, and cinematic artistry. Launching on 17th March 2025, the series will be rolled out across the brand's global lnstagram, Facebook and YouTube channels, and, in a first for Sofitel, TikTok.

PolyU study recommends creating integrated tourism cluster brand for the Greater Bay Area

Tourism is considered a key industry in the Greater Bay Area (GBA), which sets its sights on becoming a world-leading destination. The School of Hotel and Tourism Management (SHTM) of The Hong Kong Polytechnic University (PolyU) today released its policy study findings on the strategies and potential for creating an integrated brand tourism cluster by leveraging the strengths of the cities within GBA. The study has been supported by the Public Policy Research Funding Scheme of the HKSAR Government.

The Future of Revenue Management - Moving Beyond Room Rates

The hospitality industry has long been fixated on room rates as the primary driver of revenue. But Thomas Landen, CMO at RoomPriceGenie, believes it's time to rethink revenue management as part of a broader commercial strategy. Speaking at ITB Berlin, Landen challenged the traditional, siloed approach and emphasized the need for hotels to integrate pricing with marketing, upsells, and dynamic asset utilization.

Choice Hotels International Introduces Sharpened Brand Identities and Refreshed Brand Prototypes for Comfort and Country Inn & Suites by Radisson

Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, is introducing new, value-engineered prototypes for Comfort and Country Inn & Suites by Radisson that will provide more revenue driving spaces for owners within the same footprint and achieve a 10 to 15 percent reduction in construction costs. In addition, the brand identities for both Comfort and Country Inn & Suites have been sharpened to create even more distinction within the marketplace for travelers, fortifying Choice Hotels' industry-leading upper midscale brands. Throughout the year, Choice Hotels plans on testing and rolling out a series of new and evolved brand hallmarks, including an updated breakfast offering, furniture, fixtures, and equipment (FF&E) packages and more as the franchisor continues to invest in its brands, driving growth and long-term brand success.

2025 IHG Greater China Expo Wraps with Resounding Success

As IHG Hotels & Resorts (IHG) marks its 50th anniversary in Greater China and celebrates its milestone of 800 open hotels, the group officially launched its first major event of the year — “Let’s make travel easy” 2025 IHG Greater China Expo in Shenzhen, Beijing, and Shanghai. It empowers business travel by focusing on collaboration, digital empowerment, and mutual growth.

Social Media Matters More Than Ever

In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay