Following its hugely successful Global Summit last year in Perth, Western Australia, the World Travel & Tourism Council (WTTC) is bringing the world’s most prestigious Travel & Tourism event to Rome this year, marking a significant return to Europe after six years.
Major international gatherings - whether sports, music, or business - are powerful catalysts for hotel rate increases. But behind the headlines and booming demand lie nuanced booking curves, evolving rate strategies, and highly competitive markets.
With the rise of social media and online review platforms, understanding the rapidly evolving factors that influence the competitiveness of destination has become transparent for tourism authorities aiming to attract and retain visitors. Thanks to a pioneering framework for assessing the evolution of destination competitiveness developed by Dr Emily Chen, Dr Jie Wu and Professor Dan Wang of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University (PolyU), and Professor Bela Stantic of the School of Information and Communication Technology at Griffith University, destination managers now have new insights into strategies for enhancing destination competitiveness and tourist satisfaction.
The future of revenue management is dynamic, data-driven, and no longer just about room pricing. At ITB Berlin, SiteMinder's Chief Product Officer, Leah Rankin, introduced Dynamic Revenue Plus, an AI-powered platformdesigned to give hoteliers real-time revenue intelligence and automated market insights.
Accor, a world-leading hospitality Group, today announces its global loyalty and reward program, ALL, has welcomed its 100 millionth member demonstrating its attractiveness and rapid growth. One of the top-performing loyalty programs globally, ALL provides exclusive access to hotel rooms at the best price, unique experiences, and an all-in-one booking platform designed to enhance premium and lifestyle experiences both during and beyond the hotel stay. Its mission is to boost traffic and direct revenues for hotel owners while providing unrivalled choice to Accor guests and empowering members to live passionately through varied rewards, services, and experiences.
After 36 years of hosting one of the hospitality industry’s most respected gatherings, the Hunter Hotel Investment Conference (“HUNTER”) announced plans to move to a new venue following a successful 17-year partnership with the esteemed Atlanta Marriott Marquis. Starting in 2026, the annual event will be held at the Signia by Hilton Atlanta, marking the conference’s continued growth and its commitment to providing attendees with an exceptional experience.
Hyatt Hotels Corporation (NYSE: H) announced the formation of the Wellbeing Collective Advisory Board, a team of industry-leading experts dedicated to enhancing Hyatt’s holistic wellbeing offerings, with an initial focus on innovating around how people gather for meetings and events. The Wellbeing Collective Advisory Board will play a crucial role in ensuring that Hyatt guests and customers have access to distinctive experiences that meet their evolving needs and support their holistic wellbeing.
The hospitality industry has long been fixated on room rates as the primary driver of revenue. But Thomas Landen, CMO at RoomPriceGenie, believes it's time to rethink revenue management as part of a broader commercial strategy. Speaking at ITB Berlin, Landen challenged the traditional, siloed approach and emphasized the need for hotels to integrate pricing with marketing, upsells, and dynamic asset utilization.
Date: March 31, 2025Location: Hall E1 Forum Area, SNIECOrganizer: Sinoexpo Informa Markets
Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, is introducing new, value-engineered prototypes for Comfort and Country Inn & Suites by Radisson that will provide more revenue driving spaces for owners within the same footprint and achieve a 10 to 15 percent reduction in construction costs. In addition, the brand identities for both Comfort and Country Inn & Suites have been sharpened to create even more distinction within the marketplace for travelers, fortifying Choice Hotels' industry-leading upper midscale brands. Throughout the year, Choice Hotels plans on testing and rolling out a series of new and evolved brand hallmarks, including an updated breakfast offering, furniture, fixtures, and equipment (FF&E) packages and more as the franchisor continues to invest in its brands, driving growth and long-term brand success.
As IHG Hotels & Resorts (IHG) marks its 50th anniversary in Greater China and celebrates its milestone of 800 open hotels, the group officially launched its first major event of the year — “Let’s make travel easy” 2025 IHG Greater China Expo in Shenzhen, Beijing, and Shanghai. It empowers business travel by focusing on collaboration, digital empowerment, and mutual growth.
The 2025 Penn State Hotel & Restaurant Society (PSHRS) Industry Awards and Reception will be held on Tuesday, April 8, at the Nittany Lion Inn.
In 2025, social media isn’t just a tool—it’s one of the main pillars of a hotel’s marketing strategy. Worldwide, 35% of travellers now use platforms like Instagram and TikTok for inspiration. With over 80% of people active on social media, your hotel’s digital presence can make or break your bookings. The numbers don’t lie—hotels leveraging social platforms see up to 20% more direct bookings each year. Yet, the competition is fierce, and attention spans are razor-thin. How do you hook travellers scrolling at lightning speed? How do you turn a double-tap into a confirmed stay
IHG Hotels & Resorts (IHG), one of the world’s leading hospitality companies, is proud to announce its sponsorship of World Expo 2025 Osaka, Kansai and the UK Pavilion – a partnership that highlights its commitment to growth across Japan and Asia Pacific.
In an increasingly digital world, a hotel’s website is no longer just a digital storefront—it’s a vital revenue engine. Boutique hotels that leverage smart e-commerce strategies can attract more visitors, increase engagement, and convert lookers into bookers. Tarun Goyal, Founder & CEO of Simplotel, shares his insights on how independent hoteliers can enhance their digital presence to drive direct bookings effectively.
Swiss-Belhotel International (SBI) is set to redefine its digital landscape in 2025, marking it as the ‘Year of Technological Enhancement.’ With a focus on optimising direct bookings and enhancing guest engagement, the group is making significant investments in the latest digital solutions, including an advanced booking engine, a new brand website, introducing Customer Relationship Management (CRM) system, enhanced digital marketing tools, and the launch of a dedicated mobile app for its loyalty program.
ITB continues to expand: From 10 to 12 November 2026, ITB Americas will celebrate its debut as a B2B tourism trade show in Guadalajara, Mexico. Messe Berlin announced this today at a press conference at ITB Berlin and signed a memorandum of understanding (MoU) with the Mexican ambassador in Berlin and representatives of the State of Jalisco. At the same time, ITB Berlin is publishing the latest World Travel Monitor® findings of IPK International on travel trends in the Americas in 2024.
The highly anticipated 8th annual Luxury Hospitality Symposium (LHS) will take place on March 19th, 2025, at the prestigious Autograph Bankside Hotel in London. This premier event, organized by academics and students, serves as a vital bridge between aspiring luxury hospitality professionals and luxury hospitality industry leaders.
Groupe Floirat, the long-standing leader in French luxury hospitality, announces its rebranding to Floirat Signatures, reflecting the group’s continued commitment to delivering exceptional experiences while embracing a refreshed identity.
ITB Berlin 2025 registered 100,000 attendees over three trade visitor days, of these, 87 per cent are international – impressive proof of the global importance of the World’s Leading Travel Trade Show, which continues to attract a growing international audience. The launch of ITB Americas, which will take place from 10 to 12 November 2026 in Guadalajara, Mexico as a B2B travel trade show for the entire American continent, is another significant step in this direction.