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Opinion Articles

Opinion Article

Blended Travel as the Big Boost for All Segments in 2025

Bleisure has been a buzz word since well before the pandemic, but since that event catalyzed the adoption and acceptance of remote and hybrid work, the notion of blending traditionally disparate travel segments has taken on a whole new, and lucrative, meaning. Entering 2025, though, the concept of combining business and leisure – hence the portmanteau bleisure – no longer really encompasses all the different travel behaviors and sources of revenue that hotels can activate.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
HN Original
Opinion Article

ChatGPT Booked My Hotel While I Made My Coffee

Earlier this morning, a hotel reservation was made under my name. But to be accurate, I didn’t make it. It was executed on my behalf by the recently launched ChatGPT agent, an autonomous AI system capable of parsing ambiguous input, retaining contextual preferences, scanning through massive datasets in real time, and translating a loosely expressed intent (in this case: “find me a place to stay in Rome”) into a concrete, optimized, executable outcome.

By Simone Puorto, Head of Emerging Trends and Strategic Innovation, Hospitality Net
Opinion Article

Global Guest Satisfaction Hits Record Highs in Q2 2025

The positive trend in guest satisfaction continued in Q2 2025, pushing the Global Review Index (GRI) to a new record of 86.9% globally. This growth was driven by strong performance in North America, the Middle East, and Oceania, with 3-star properties showing the most significant gains (+0.6 pp). However, this peak in satisfaction tells only part of the story, as global review volume grew by a meagre 0.4%. This disconnect was most evident in the sharp drop in review volume in North America (-3.0%) and Europe (-1.2%), reflecting a potential downturn in arrivals for North America and a more complex market reality for the EU.

Bruno Saragat
By Bruno Saragat, Sales Engineer, Shiji
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Opinion Article

The 4Ps of Revenue Management: The Virtuous Circle to Boost Your Bookings

Have you ever wondered why so many hoteliers struggle to maximize their revenue despite putting in a lot of effort? As a revenue management expert, I often see properties focusing on minor tweaks without having a clear strategic framework. Today, I want to share with you a proven method to significantly boost your profitability and bookings: the 4Ps of Revenue Management.

Hrishikesh Bapat
By Hrishikesh Bapat, Head of Product, LodgIQ™
Opinion Article

Peak Experiences at Hotels Mean Peak Wellness

A question that guides our approach when the two of us are working with hotel owners and executives to achieve their financial goals is: What’s your property’s reason to visit? Traditionally, this has been a feeling or a desired emotional outcome, while more recently centralized and structured data from across the guest journey can allow a hotel or brand to quantity this reason to visit in order to use data to guide operational improvements or capex. The acronym for this that we are promulgating is R2V.

Larry MogelonskyAdam Mogelonsky
By Larry Mogelonsky and Adam Mogelonsky
Opinion Article

The Five Stages of Rate Parity Acceptance

Rate parity is an evergreen topic. I wrote an article on rate parity for hotels in 2023, and all the way back in 2015. It’s an issue that seems to stir up a lot of concern at the asset management and property levels. Even as I write this, there are hotel industry professionals Googling rates and taking screenshots in the Google Hotel ads section to bring to their next revenue management meeting. Seasoned revenue managers are mostly ignoring these emails loaded with screenshots, as we have already addressed rate parity to the highest degree possible. Plus it’s hard to explain to our bosses that their belief that “we control our rates and distribution” is not quite true.

Vikram Singh
By Vikram Singh, Global Hotel Commercial Leader, Vikram Singh
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Opinion Article

Don't worry, it's just a tracking problem

Recent changes by Apple are sending a bunch of marketers into a frenzy (again). UTMs might be cut off, attribution windows might shrink, and everyone’s scrambling to figure out how they’ll “track the funnel.” It’s like every year we’re surprised that privacy is making tracking harder, and yet somehow we still act shocked.

Martin Soler
By Martin Soler, Partner, Soler & Associates
Opinion Article

15 Revenue Management Myths & Misconceptions

Think revenue management is just for the big hotel chains or that it's all about jacking up prices? Believe me when I say, as the COO of a revenue management consulting firm, that at least one of these misconceptions is draining your hotel's profits faster than a leaky faucet. Let's debunk some of these myths and set the record straight.​

Remko West
By Remko West, COO & co-founder, Xotels