The real reason you suck at revenue management
Author argues hotels fail at revenue management by reactively adjusting prices without understanding underlying demand patterns and guest behavior.
By Fabian Bartnick, Founder, Infinito
Opinion Articles
Five ways hotel marketers are turning summer traffic into direct bookings
Hotels are using AI-driven personalization and behavioral targeting to convert summer website traffic into direct bookings rather than relying on generic seasonal offers.
By Paige Lopez, Content marketer, Lighthouse
Loyalty — Gone in 60 Seconds
Argues that guest loyalty is determined in the first 60 seconds of arrival through human connection, not technology or loyalty programs.
By Terence Ronson, Founder & Managing Director, Pertlink Limited
Instagram is Driving Demand. Now it's Time to Drive Direct Bookings
The article provides five strategies to convert Instagram interest into direct bookings, emphasizing the need to treat Instagram as part of the booking system rather than standalone marketing.
By Alexandra Duque, Junior Digital Marketing Account Executive, GuestCentric Systems
Hotel Brands are Aggregators
Analysis reveals top 6 hotel groups control 84% of organic traffic, with Marriott generating 76 million monthly visits versus median group's under 1 million.
By Martin Soler, Partner, Soler & Associates
The New Economics of Visibility
Research shows 81% of travelers trust media outlets more than other channels, yet hotel executives still prioritize paid search despite the AI-driven shift in discovery.
By Nick Slavin, CEO and Co-Founder, Curacity
Is hospitality distribution the modern RM swingers club?!?
Bartnick argues modern hotel distribution resembles casual dating rather than committed relationships, with guests constantly comparing options across multiple platforms.
By Fabian Bartnick, Founder, Infinito
A CX Lesson from Spider-Man
Research shows 79% of customers value personalization and 63% will pay more for it, but companies must use AI-powered data responsibly to avoid the "creepiness factor."
By Shep Hyken, Customer Service and Experience Expert, Keynote Speaker and Bestselling Author, Shepard Presentations, LLC.
The $100K Mistake Hospitality Vendors Keep Making (Hint: It's Not Marketing Spend)
The article outlines how hospitality vendors lose deals by lacking online social proof despite heavy outbound spending, offering a 90-day framework to fix it.
By Susan Tucker, Partner & COO, The Lure Agency, Lure Agency
What’s Past Is Prologue: The Sales Challenges Hospitality Still Hasn’t Solved
Sales challenges like weak prospecting, poor follow-up, and team alignment issues persist unchanged since 1999, requiring human-centered coaching solutions beyond AI.
By Gary Hernbroth, Founder, Training for Winners
How Luxury Hotels Are Expanding Into Yachts and Airlines To Grow Their Brands
Luxury hotel brands like Ritz-Carlton, Four Seasons, and Aman are launching yacht and private jet services to differentiate themselves in an increasingly competitive market.
By Nikolas Skrivanos, Contributor, HFTP
The Two Problems in the Travel Value Chain We Never Solved
The article argues group travel and vacation packages remain structurally inefficient despite two decades of innovation in hotel room distribution.
The Modern Sales Leadership Stack: Strategy, Systems, Signal & Story
The author introduces a four-layer leadership framework covering strategy, systems, signal interpretation, and storytelling to build resilient revenue organizations.
By Muhammad Tanveer, Author & Founder, The Sales Leadership Brief
Revenue Management is dying
The author argues that revenue management faces growing public resistance not because it's ineffective, but because consumers increasingly notice and resent dynamic pricing.
By Fabian Bartnick, Founder, Infinito
Human vs AI in Hotel Paid Ads
The article argues hotels should automate ad execution while keeping humans in control of strategy, positioning, and commercial objectives.
By Savina Karaivanova, Marketing & Product Strategist, Userguest
Expanding Hotel Marketing Analysis with Website Performance Insights
Exely's marketing director explains how website analytics reveals demand patterns before booking, citing cases where traffic analysis led to localization and content updates that boosted direct revenue.
By Anna Belash, Chief Marketing Officer, Exely
Your Hotel Isn't Being Found by AI — Here's Why That's a Crisis (and a Fix)
Hotels must optimize content for AI engines like ChatGPT as nearly half of website traffic will soon come from AI-driven searches, not traditional Google results.
By Cory Falter, Partner, Lure Agency
The New Front Line of Hotel Distribution: When Regulation Rewrites the Rules of Visibility
Google's DMA-compliant changes to hotel search results are giving OTAs and intermediaries more visibility while pushing hotel direct booking channels further down in search rankings.
By Brad Brewer, Chief AI Officer, Agentic Hospitality
Running 5 Hospitality Brands with a Team of 3
The operator uses automation tools like n8n, Make, and AI to handle workflows, content production, and reporting while maintaining human oversight for strategy.
By Lucas Stamm, Director of Marketing & Digital, Nara Hospitality Group
Grow Your Hotel Brand: Essential Facebook and Instagram Strategies
The guide covers profile setup, content optimization, hashtag strategies, and follower growth tactics for both Facebook and Instagram marketing.
By Kylie Chen, Director of Paid Strategy, Cogwheel Marketing & Analytics