On 18th May at the Daily Telegraph's much coveted annual Ultimate Luxury Travel Related Awards (ULTRAs), Burj Al Arab Jumeirah, the World's Most Luxurious Hotel, was once again voted the Best Hotel in the World and Best Hotel in the Middle East.Burj Al Arab Jumeirah was awarded the 'Best Hotel in the World' title, a new category added to the Awards in 2013, for the third year in a row. The award of 'Best Hotel in the Middle East' marked the ninth year in a row that Burj Al Arab Jumeirah has received this second accolade. The awards were collected by Gerald Lawless, President and Group Chief Executive Officer, Jumeirah Group and Melanie Bisch, Assistant Guest Relations Manager of Burj Al Arab Jumeirah. Every year, the readers of Ultratravel, the Daily Telegraph's luxury-travel magazine, vote on 20 categories to select the best of luxury travel. The ULTRAs Reader Survey provides a unique and trusted source of advice to travellers worldwide. The awards recognise the best luxury hotels, airlines, cruise companies, spas and destinations globally.Earlier in the day, at the 2015 Ultratravel Forum – in partnership with TTG Luxury -Jumeirah Group's President and Group CEO Gerald Lawless took part in The Presidents' Panel. This highlight of the Forum invited a panel of leaders in their field to discuss how they see the luxury landscape, how their product and experiences are changing and how they continue to adapt to ensure affluent travellers are attracted to their hotels and destinations.Gerald Lawless said: "For Burj Al Arab Jumeirah to retain the crown of 'Best Hotel in the Middle East' for the ninth year running and 'Best Hotel in the World' for the third is a powerful endorsement of its status as the world's most luxurious hotel. On behalf of Jumeirah Group, the operator of this outstanding property, I would like to thank the readers of Ultratravel for their vote of confidence, our guests for their continuous support and our many colleagues who deliver the service for which the hotel is rightly renowned."