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Appointment

Armin Asceric has been appointed as Associate Director of Sales, Marketing and Public Relations at Sugar Beach, A Viceroy Resort

Armin Asceric, Sugar Beach's new Associate Director of Sales, Marketing and Public Relations, has been based in St. Lucia for ten years and returns to Sugar Beach following six years at The Body Holiday where he was Head of Marketing. Prior to this, Asceric worked for Sugar Beach Residences as well as its predecessor, The Jalousie Plantation, subsequently bringing with him a wealth of knowledge for the property and its history. Asceric has considerable experience in delivering innovative marketing campaigns across the luxury market and is an expert on the destination.

Viceroy
La Baie de Silence, Saint Lucia
Appointment

Petra Trapp has been appointed as Resort Manager at Sugar Beach, A Viceroy Resort

Petra Trapp joins Sugar Beach from Laucala Island Resort in Fiji, where she was General Manager for over a year. Prior to this, Trapp has held General Manager positions at Les Deux Tours and Banyan Tree in Marrakech, as well as a Resort Manager role in Athuruga Island Resort in the Maldives, bringing with her a wealth of knowledge and a passion for luxury hotels. Trapp is adept at immersing herself in new cultures and speaks multiple languages.

Viceroy
La Baie de Silence, Saint Lucia
Appointment

Mark Sterner has been appointed as General Manager at Sugar Beach, A Viceroy Resort

Sugar Beach, A Viceroy Resort has announced the appointment of Mark Sterner as General Manager of the over 100-acre beach front resort between St Lucia’s UNESCO World Heritage-listed Pitons. He takes over from Andre Boersma who held the position for the last eight years. A five-year veteran of the Viceroy Hotel Group, German-born Mark is the son of hoteliers and grew up in Africa before attending hotel school in Hanover, Germany. Prior to joining Sugar Beach, Mark was the General Manager and Hotel Manager of Viceroy Yas, Abu Dhabi, and was also General Manager of Viceroy Maldives for two years. In his close to 25-year career in the hospitality industry, he has also worked at the Langham in London, K-Club in Barbuda, at Burj Al Arab in Dubai, Gleneagles in Scotland, Sandy Lane in Barbados, Little Dix Bay in the British Virgin Islands and The Carlyle in New York.

Viceroy
La Baie de Silence, Saint Lucia