Armin Asceric has been appointed as Associate Director of Sales, Marketing and Public Relations at Sugar Beach, A Viceroy Resort

Armin Asceric, Sugar Beach's new Associate Director of Sales, Marketing and Public Relations, has been based in St. Lucia for ten years and returns to Sugar Beach following six years at The Body Holiday where he was Head of Marketing. Prior to this, Asceric worked for Sugar Beach Residences as well as its predecessor, The Jalousie Plantation, subsequently bringing with him a wealth of knowledge for the property and its history. Asceric has considerable experience in delivering innovative marketing campaigns across the luxury market and is an expert on the destination.