Bobby Sparks has been appointed as Director of Sales & Marketing at Hilton Garden Inn Dallas/Richardson
MCR is pleased to announce the appointment of Bobby Sparks as Director of Sales and Marketing for Hilton Garden Inn Dallas/Richardson. Sparks has been tasked to drive overall sales, marketing, and public relations efforts. With over 20 years hospitality and marketing experience, Sparks brings an unparalleled combination of sales and marketing expertise along with client relationship development. He most recently served as Area Director of Sales and Marketing in Irving, TX, keeping two Hilton branded hotels, totaling 308 rooms, profitable during the 3 years of the pandemic as the sole salesperson where he managed and conducted intensive data analysis and sales performance management to ensure the achievement of revenue milestones, as well as developed and monitored upcoming travel segments across multiple industries to ensure future growth as business travel returned.