What I Saw at HITEC 2026 That Nobody Else Is Talking About
The author argues that HITEC 2026 overlooked a key market gap: back-office AI that reduces overhead and drives margins, while vendors focused almost entirely on guest-facing tools.
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What HSMAI 2026 Kept Saying (Whether It Meant To or Not)
A conference recap from HSMAI 2026 in San Antonio covering four recurring themes: resilient consumer spending, commercial team alignment, AI-driven hotel discovery, and the return to hospitality fundamentals.
By Sonya Taylor, Director of Operations and Marketing, Cogwheel Marketing & Analytics
HITEC 2026 Was the Show Where Agentic Governance Reached Centerstage
A HITEC 2026 recap identifies agentic governance, Agent Management Platforms, and Guest Success Management Systems as the defining trends, with AI shifting from point tools to enterprise-wide orchestrated workflows.
By Adam Mogelonsky and Larry Mogelonsky
UrVenue to Showcase Experience Commerce Platform and Hospitality Innovation at HITEC San Antonio
UrVenue will exhibit its experience commerce platform at HITEC San Antonio (June 16-18, Booth #538), showcasing tools to manage and monetize non-room inventory and previewing its AI and Model Context Protocol strategy.
Agilysys to Showcase AI Driven Hospitality Technology Innovation in Three Educational Sessions at HITEC 2026
Agilysys will lead three sessions at HITEC 2026 in San Antonio covering AI-driven personalization, resort experience merchandising, and data-connected workforce strategy.
Otelier to Showcase Enhanced TruePlan Budgeting and Forecasting Platform at HITEC 2026
Otelier will demo TruePlan at HITEC 2026 in San Antonio, highlighting new features including Critique, a workflow for contextualizing variances and forecast changes across hotel portfolios.
HCN to Debut its Commerce Media Network at HITEC; White Paper to Reveal Revenue Potential for Hotels
HCN's white paper, debuting at HITEC San Antonio, claims a 500-room Boston hotel can generate $257,645 in annual net revenue via its tablet-based Commerce Media Network managing $3B+ in global ad inventory.
Maestro PMS to Showcase Unified Hospitality Platform Driving the Next Guest Experience at HITEC San Antonio
Maestro PMS will exhibit at HITEC 2026 in San Antonio (June 15-18, Booth #2038), showcasing a unified platform with new mobile check-in, spa/wellness integration, BI analytics, and gift card tools for independent hotels.
HFTP Announces 2026 Hospitality Technology Honors: Mary Gerdts for Hall of Fame and Bob Gilbert with an Award of Merit
Gerdts founded POST Integrations in 1991 and EboCom in 2000, providing payment processing exclusively to hospitality, while Gilbert led HSMAI for 30+ years.
HSMAI 2026 Commercial Strategy Conference Coming to San Antonio, Texas
The two-day event at Henry B. Gonzalez Convention Center features keynotes, 28 breakout sessions, and pre/post workshops for hospitality commercial professionals.